Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sizes and numbers in friendly urls - syntax
-
Ok, I'm trying to establish some business rules of syntax for SEO friendly URLS.
I'm doing this for an OpenCart online store which uses a SEO-url field to construct the "friendly URL's". The good news of that is I have total control over the urls' the bad news is I had to do some tricky Excel work to populate them.
That all said, I have a problem with items that have sizes. This is a crafts store so many of the items are differentiated by size. Examples:
Sleigh Bells, come in 1/2", 3/4", 1", 1 1/2" etc.
So far Ive tried to stay away from inch mark " by spelling it out. Right now its inch but could be in.
The numbers, fractions, sizes etc. create some ghastly friendly URL's. Is there any wisdom or syntax standards out there that would help me. I'm trying to avoid this:
www.mysite.com//index.php?route=craft-accessories/bells/sleigh-bells/sleigh-bells-1-one-half-inch-with-loop
I realize that the category (sleigh-bells) is repeated in the product name but there are several 1 1/2" items in the store.
Any thoughts would be useful, even if it's links to good SEO sites that have mastered the myriad of issues with dimensions in the urls.
thanks
-
I'll have to dig deeper than my local big-box retail store. This is a url from a random screw at Home Depot:
This product exhibits the issue. Product name, size (8 x 2 1/2), style (Phillips, Bugle Head), Thread (Coarse), Point (sharp), Coating etc.
-
This is a good question and harkens back to original data modeling. Each size item is a different sku. There are modules for OpenCart that will make a "series" record to mask via interface that they are all different records (think click on different color) but in our case they have different sku's, can be out of stock, can even have different prices. The nature of the crafts store is American Indian supplies. So just in seed beads there are five common sizes, up to 200 different colors per size and some of those can have faceted beads or non-faceted (we call them cuts). Add all that up and there are a ton of products that come in and out of stock etc.
That's it generally. My comment about sizes is that there are many many things across the materials (bells, silver broaches, etc.) that are chosen by the buyer by material (brass vs silver) but then by size (1", 1.5" etc.) The size is a key component so since each one is a different "product record" it will naturally have its own URL. All these inches, millimeters, fractions and odd sizes (thread come D, O, OO, YO etc.) it's enough to make one bonkers. I have an SEO url for each product and am looking for input from others thougths before I go medieval on shortening them.
Hope that answers your question.
-
Some very powerful resources shared by Patrick as always but while I was reading the question several ideas were popping up in my mind.
You are saying you have several different products that are in different sizes. If this is the case, why not you make it one product and in the product section offer the size in the dropdown? #justwondering
In my opinion the best URL structure for you would be domain.com/category/product-name.php
Once you decide what URL structure you will follow, do go through the instruction given by Patrick so that there should be no technical problem with regards to indexing and ranking.
Hope this helps!
-
Hi John
Okay cool - keep me posted - want to make sure you get to here you need to be! Good luck!
-
Thanks. I've read many of these but will do so again looking for details on the technical data in the URL. It strikes me that hardware stores (Home Depot and Lowes) must have this issue with screws etc. Will go there too.
-
Hi John
Take a look at the following resources:
URL Best Practices (Moz)
15 SEO Best Practices for Structuring URLs (Moz)
SEO Cheat Sheet: Anatomy of A URL (Moz)
SEO Optimal Ecommerce URLs (PracticalEcommerce)
Information Architecture for SEO - Whiteboard Friday (Moz)
Canonicalization (Moz - in case aliases or parameters appear)Don't forget to update your sitemap, upload it to Google and Bing Webmaster Tools, and also check your internal links so they are up to date.
There is a lot here, but these resources should help you get started on structuring your website and also your URLs in a logical and user friendly fashion. Let me know if you need anymore help! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old URLs Appearing in SERPs
Thirteen months ago we removed a large number of non-corporate URLs from our web server. We created 301 redirects and in some cases, we simply removed the content as there was no place to redirect to. Unfortunately, all these pages still appear in Google's SERPs (not Bings) for both the 301'd pages and the pages we removed without redirecting. When you click on the pages in the SERPs that have been redirected - you do get redirected - so we have ruled out any problems with the 301s. We have already resubmitted our XML sitemap and when we run a crawl using Screaming Frog we do not see any of these old pages being linked to at our domain. We have a few different approaches we're considering to get Google to remove these pages from the SERPs and would welcome your input. Remove the 301 redirect entirely so that visits to those pages return a 404 (much easier) or a 410 (would require some setup/configuration via Wordpress). This of course means that anyone visiting those URLs won't be forwarded along, but Google may not drop those redirects from the SERPs otherwise. Request that Google temporarily block those pages (done via GWMT), which lasts for 90 days. Update robots.txt to block access to the redirecting directories. Thank you. Rosemary One year ago I removed a whole lot of junk that was on my web server but it is still appearing in the SERPs.
Technical SEO | | RosemaryB3 -
Vanity URLs are being indexed in Google
We are currently using vanity URLs to track offline marketing, the vanity URL is structured as www.clientdomain.com/publication, this URL then is 302 redirected to the actual URL on the website not a custom landing page. The resulting redirected URL looks like: www.clientdomain.com/xyzpage?utm_source=print&utm_medium=print&utm_campaign=printcampaign. We have started to notice that some of the vanity URLs are being indexed in Google search. To prevent this from happening should we be using a 301 redirect instead of a 302 and will the Google index ignore the utm parameters in the URL that is being 301 redirect to? If not, any suggestions on how to handle? Thanks,
Technical SEO | | seogirl221 -
Max Number of 301 Redirections?
Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.
Technical SEO | | Tintanus0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Removing URL Parentheses in HTACCESS
Im reworking a website for a client, and their current URLs have parentheses. I'd like to get rid of these, but individual 301 redirects in htaccess is not practical, since the parentheses are located in many URLs. Does anyone know an HTACCESS rule that will simply remove URL parantheses as a 301 redirect?
Technical SEO | | JaredMumford0 -
Duplicate Content and URL Capitalization
I have multiple URLs that SEOMoz is reporting as duplicate content. The reason is that there are characters in the URL that may, or may not, be capitalized depending on user input. A couple examples are: www.househitz.com/Pennsylvania/Houses-for-sale www.househitz.com/Pennsylvania/houses-for-sale www.househitz.com/Pennsylvania/Houses-for-rent www.househitz.com/Pennsylvania/houses-for-rent There are currently thousands of instances of this on the site. Is this something I should spend effort to try and resolve (may not be minor effort), or should I just ignore it and move on?
Technical SEO | | Jom0 -
MozBar picking up iFrame source as URL
Running a WordPress site with a custom theme. Using a standard wp_head or wp_footer hook to insert the standard code for a Facebook Like, Twitter count / Google Plus count into the site - basically that hook just places the code, programmatically, into the HEAD (where applicable) or right before the BODY closes. For some reason, MozBar is picking up the URL of the iFrame that gets inserted with this code as the URL of the site. I don't have it live right now due to the issues, but I can turn it "on" for anyone who wants a look. Anyone else have this issue? I'm using the code directly from developers.facebook.com for the Like box, and the Google Plus button, Twitter too. Nothing fancy here.
Technical SEO | | joechicago0 -
Singular vs plural in urls
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.? I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
Technical SEO | | AmericanOutlets0