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        4. Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation

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        Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation

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        • ennovators
          ennovators last edited by

          Hi there,

          got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace

          a dynamic URL e.x http://www.domain.com/pants.html?a_type=239

          by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it.

          I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues?

          Any help is much appreciated. Thanks a lot in advance

          1 Reply Last reply Reply Quote 0
          • ennovators
            ennovators @RyanPurkey last edited by

            Thanks Ryan. This is the answer I wanted to hear. 🙂

            1 Reply Last reply Reply Quote 0
            • RyanPurkey
              RyanPurkey last edited by

              Hi James! This type of URL rewriting is a best practice when it comes to presenting visitors with easy to read page descriptions so whatever capacity you can apply it would be great. Here's Moz's guide to URLs which goes over your question as well as further details into URL structures: https://a-moz.groupbuyseo.org/learn/seo/url

              Also note from that page:

              In addition to the issues of brevity and clarity, it's also important to keep URLs limited to as few dynamic parameters as possible. A dynamic parameter is a part of the URL that provides data to a database so the proper records can be retrieved, i.e. n=3031001, v=glance, categoryid=145, etc.

              Note that in both the Amazon and Canon URLs, the dynamic parameters number three or more. In an ideal site, there should never be more than two. Search engineer representatives have confirmed on numerous occasions that URLs with more than two dynamic parameters may not be spidered unless they are perceived as significantly important (i.e., have many, many other links pointing to them).

              Cheers!

              ennovators 1 Reply Last reply Reply Quote 1
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