Schema markup for Webinars

laurenpritchett

I'm looking for a solution to implement schema markup for our webinars. We have an events page that has a list of upcoming events, as well as a list of the webinars we've done with a link to YouTube to watch the webinar. The webinars on our events page have the title and date. What kind of schema markup can we implement for these past events? It is not really an event, but it's not a video either (unless we embed the video on our site). Any tips? (**Also, I would like to use JSON-LD instead of HTML to implement the schema). Thanks!

BlueprintMarketing

The event does not have all required information in the eyes of Google. Will that harm the site?

If a lot is missing YES you need dates.

http://i.imgur.com/gT3JDhw.png

Raw structured data extracted from the page:

gT3JDhw.png

laurenpritchett

Thank you! This helps a lot.

Follow-up question... The event does not have all required information in the eyes of Google. Will that harm the site? Or is it ok if we don't have every parameter... See screenshot for example of the info that I can markup: http://screencast.com/t/KPkUvHvmZaf

BlueprintMarketing

Utilizing past events will be will be able to instruct Google that you are having a consistent event cycle whatever length of time that is. So I do recommend doing it. JSON-LD has been, recommended for events.

In the past, Google has suggested Microdata. For websites and JSON-LD for apps however since their overhaul the new schema testing system, it seems like they have gone 100% JSON-LD in their recent "recommendations" for events.

("Try out the following examples using the Structured Data Testing Tool. All examples show JSON-LD syntax. If you prefer, you can use Microdata or RDFa syntax.")

JSON-LD His extremely lightweight but is invisible to the end-user. Microdata Is visible to the end-user.I would base it on what makes sense for your website. I do not know if you are utilizing app?If you are currently using microdata, it is still supported. If you are looking to use schema for the first time, I would recommend JSON-LD for apps and Microdata for end-users.

https://developers.google.com/search/docs/data-types/events#use-cases

https://schema.org/Event

https://search.google.com/structured-data/testing-tool

https://blog.kissmetrics.com/get-started-using-schema/ I would use Google's schema generator for JSON-LD or one of these options for microdata

http://schema-creator.org/event.php

http://microdatagenerator.org/

Below are two examples of the different styles and keep in mind microdata is visible

Microdata. event example I created.

Your Event

descriptionStarts: 06/30/2016 12:00PM

Ends: 2016-07-01:00.000

Duration: 22:42