• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Adding Reviews to JSON Product Schema Markup

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Adding Reviews to JSON Product Schema Markup

        Technical SEO
        3
        5
        2169
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • VDigitalServices
          VDigitalServices Subscriber last edited by

          Hi everyone,

          Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.

          1 Reply Last reply Reply Quote 0
          • RuthBurrReedy
            RuthBurrReedy @VDigitalServices last edited by

            AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:

            • reviewBody (text)
            • reviewRating (of type: Rating)
            • author (of type: Person or Organization)

            So the markup would look something like this:

            1 Reply Last reply Reply Quote 1
            • VDigitalServices
              VDigitalServices Subscriber @RuthBurrReedy last edited by

              Hi Ruth,

              I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.

              There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.

              I've done it with HTML in the past but this is my first run with JSON.

              Any idea of what that would look like?

              Here is the example that I can't get to validate:

              RuthBurrReedy 1 Reply Last reply Reply Quote 0
              • RuthBurrReedy
                RuthBurrReedy last edited by

                Hi Jeff,

                I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?

                VDigitalServices 1 Reply Last reply Reply Quote 0
                • Martijn_Scheijbeler
                  Martijn_Scheijbeler last edited by

                  Hi Jeff,

                  What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.

                  Martijn

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • AL123al

                    Size of image for article Schema

                    Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?

                    Technical SEO | | AL123al
                    0
                  • promodirect

                    How to show number of products in your Google SERP?

                    I have used to rich snippet to my website & everything is working fine except showing the total number of products listed in the particular category. Check out the screenshot below: aH7XM

                    Technical SEO | | promodirect
                    0
                  • Netsociety

                    Schema for Banks and SEO

                    I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?

                    Technical SEO | | Netsociety
                    0
                  • TimHolmes

                    301 redirect adding trailing slash to url

                    I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
                    RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
                    RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.

                    Technical SEO | | TimHolmes
                    0
                  • eyephone

                    Schema, aggregate ratings and trustpilot

                    Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages. 
                    However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
                    248
                    8,2
                    10. other product-specific information Would this be against guidelines?

                    Technical SEO | | eyephone
                    0
                  • bearpaw

                    How do we keep Google from treating us as if we are a recipe site rather than a product website?

                    We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website. My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain. Currently our URL structure is... domain.com/products/product-name.html domain.com/recipes/recipe-name.html We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.

                    Technical SEO | | bearpaw
                    0
                  • AllIsWell

                    Multiple urls for posting multiple classified ads

                    Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises  on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals  to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.

                    Technical SEO | | AllIsWell
                    0
                  • potpiegirl

                    4XX Errors - Adding %5c%5c to Links

                    Hi all  😃 Hope someone can help me with this. The internal links on my hubby's business site occasionally break and add %5c%5c%5c endlessly to the end of the url - like this: site.com/about/hours-of-operation/\\\\\\\\% I cannot for the life of me figure out why it is doing this and while it has happened to me from time to time, I can't recreate it. My crawl diagnostics here in my SEOMox campaign show 19-20 urls doing this - it's nuts. Any insight? Thank you!! Jennifer ~PotPieGirl

                    Technical SEO | | potpiegirl
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.