Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct use of schema for online store and physical stores
-
I have been getting conflicting advice on the best way to implement schema for the following scenario.
There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.
So each page on the website has the Organisation schema for the central 'organisation', something like:
Then on each physical store landing page is something like the following as well as the Organisation schema:
Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?
It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
-
The head office happens to be the e-commerce store. Then there are actual physical stores that sell the same products physically.
So we do want visibility for 'HQ' as the main 'entity'. Yes if anyone has a problem they contact the shop or HQ/e-commerce store. So with that in mind I still need clarification of the schema to use.
-
Google state here:
https://developers.google.com/search/docs/data-types/local-business
That "Local Business" is what they use. "Organization" does not appear in that list
Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries
If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate
In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving E-Commerce Store to Subdomain?
Hi all, We have a customer who currently uses Square for their in-store point-of-sale system as well as for their e-commerce website. From my understanding, a Square site is a watered-down version of Weebly, and is proving to be highly restrictive from an SEO and content structuring standpoint. It's been an uphill battle to try and get traction for their site in SERPs. Would it be a bad idea to move the entire Square online store to a subdomain, and install WordPress on the root domain? This way their online store would remain as-is, but the primary pages on the site would be on WordPress which would give us a lot more control over the content. I just want to make sure this doesn't negatively impact their SEO. Thanks!
Technical SEO | | suarezventures0 -
Using 2 cache plugin good or not?
Hi, Can anyone tell me - whether using 2 cache plugin helps or it cause any issue? Besides, when i used w3 cache plugin in WordPress its found like inline CSS issue to get cleared. So, i tried auto optimized but my website Soc prollect gone crashed in between while using the some. Is there any solution and can anyone tell me which plugin advantages to speed the site by removing java script and inline css at a time.
Technical SEO | | nazfazy0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Using the word "FREE" in domain name
Hi, This may seem like a simple question but a new client of mine wishes to use a domain name with the word "free" in it. The website will offer free activity vouchers. I couldn't see this being a problem as there a lot of websites that do this although he was told it may present a problem with the search engines thinking the site was spammy. It won't be and will be offering information and vouchers on local sporting activities. I was wondering if anybody could clarify this please so I can give him a more definitive answer to his question. Thanks for your help.
Technical SEO | | malinkymedia0 -
Genesis WP Theme H1 Tag not properly Used?
I am in the process of redesigning my website, and I have been working on the Genesis framework a lot lately, so I used the Genesis framework to make my new site. The URL is http://protechig.com As I look at the H1 on the page (homepage only, every other page has solid h1s from an SEO perspective.) The first thing that I see is that the home page H1 is a links (to protech's home page). The second thing that I see is the the title text is replaced with an image (my logo) and there is a text-indent:-99999; and overflow:hiden; I just want to know from an SEO perspective if this is okay, and, if it isn't, what I could/should to to rectify it. Thanks Zach
Technical SEO | | Zachary_Russell0 -
Using video transcripts v captions and avoiding duplicate content?
Part 1: After editing a You Tube transcript, I typically re-upload as a caption file (with time codes)...for SEO does it matter whether you upload as a transcript v. captions? Is one better than the other? Part 2: If you upload a transcript (or caption) to YouTube, then post that video/transcript in your blog, wouldn't you get pinged for duplicate content?
Technical SEO | | vernonmack0 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0
