Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt tag matching product titles - e-commerce
-
Hey all,
Just wondering if it is ok to match the alt tag to product titles.
Imagine an e-commerce site that lists a whole lot of products on any one page for any one category.
Each product listing has a thumbnail image beside it.
The easiest way to implement this dynamically is to use the product title for the alt tag.
Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated.
Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages.
Cheers,
Croozie
-
Best answer. But at a granular product line level, Amazon use 'product details' for all their products.
Might try replicating each product title with each alt tag on one category - see how it goes.
-
Alt Tags Must be related to the products, it's just a way to tell search Engine crawlers about image..
I would recommend to use a good sense 3 to 5 words about images in ALT tags rather than just a keywords..
-
Just remember, Google doesn't like too long alternative text in images. Take advantage of the following two Firefox Browser add-ons: Senseo (you'll need Firebug first) and KGen. Then check the resulting keyword-density for important keywords. Maybe you'll need to provide a longer product description.
-
you mean a product name for each image, or all images on the page have the same alt text?
either would be better then none, but obviously better if they are unique.
This would not be seen as spam at all. (IMO)
-
If a human curator isn't possible (and it doesn't sound feasible for your site) then this is the next best thing. If it makes you nervous you could make the alt tag Photo of %title, but I don't think that is necessary. For example, Amazon uses the title as alt tag too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
My target keyword is "moringa powder" but my product title is "moringa ultimate original powder". Is this a problem?
The focus keyword is "moringa powder". The product title and default H1 tag is "moringa ultimate original powder". The url also has "moringa ultimate original powder". Yoast is saying the keyword does not appear in the url or any subheadings. So should I change the product title and url to Original Ultimate moringa powder or is having them separated ok? https://greenvirginproducts.com/product/moringa/150-gram-moringa-ultimate-original-powder/ Thanks
On-Page Optimization | | Jeremy-Marion0 -
Canonical tags in the body?
Hi there, Does anyone know if placing canonical tags in the body instead of the header of a page will still "take"? The system we are on means that making an editable header is no easy business and I was just wondering how big of a difference it makes to have it in a different area. Thank you in advance.
On-Page Optimization | | Whittie0 -
What are "stop" words in Title Tags?
My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?
On-Page Optimization | | cschwartzel0 -
Dash or vertical bar in titles?
Hello. Should I use a dash or a vertical line in title tags? Thank you!
On-Page Optimization | | nyc-seo0 -
Is it damaging to have TOO long a title tag these days? i.e. well over character limit
Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here 🙂
On-Page Optimization | | cschwartzel0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770