E-Commerce product pages that have multiple skus with unique pages.

[MikeDelaCruz77]

Hey Guys,

With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe.

Thanks in advance!

[joseph.chambers]

this is always not the best answer. I've seen cases where the click has too many pages and it takes a long time to get to a product. A lot of the products too are similar so I combined a lot of parts together and hes getting 67% higher ctr and 3x more sales and phone calls.

[alexhoug]

Agreed. You now have your work cut out for you Jose.

[AlanBleiweiss]

If that's the case Jose, then unique content is key.

[MikeDelaCruz77]

Thanks for your feedback guys! In reply to both of you, it is very common for a prospect to search for the size followed by the tire model IE: 275/60/15 BFGoodridge T/A. If I have unique pages per size I can optimize the page title to automatically use the size followed by tire brand followed by tire model. This way I have greater chances of the end user finding me. My other idea was to create size specific content that I can use above and below the model specific text.

[AlanBleiweiss]

Jose,

I'm curious to understand why you need a separate unique page for each size.  Do that many people search for particular tire sizes as compared to broader tire related phrases?   Personally I'd think that listing all tire sizes on a single page would be more user friendly.  And it would allow for even more content on each model's page.

The other side of that reasoning is having hundreds of size specific pages that have no unique content other than the size (name for all intents and purposes) would classify those pages as thin content and less likely to have those pages rank especially given that you're unlikely to get unique quality inbound links pointing to most of those.

So my recommendation would be to focus on building up those model pages and not going with unique size pages.  Or, alternately, finding ways to creatively generate a couple paragraphs of truly unique content for every size page in the system.  Anything less and it's duplicate content.

[alexhoug]

I would suggest that for each model you create different unique content on the page (as each model should have different features and variants). Now instead of adding a new page for each size of each model, have a drop down box (on the model's page) that lets you select the size, so the user can instantly see the sizes available for the model and then you don't have to scramble to generate new content for each size (which would be difficult). This is a win-win situation for the user and for the client. Hope that helps.