Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Search Volume vs. CTR
-
Is it better to optimize based on search volume or click through rate? For example:
If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?
-
I agree with Egol. Conversion rate would be a deciding factor.
Current position and ease of improving that position would also be a factor. Cost of maintaining a position should also be considered.
If all things were equal and you are looking at pure traffic numbers...
Keyword A - 3,000 at 19% = 570
Keyword B - 20,000 at 7% = 1400
Go for Keyword B.
-
I don't know where your data is coming from so it is difficult to give a reply in context.
So, let's assume that you have data from google webmaster tools.
Keyword A has CTR of 19% and 3000 monthly searches
Keyword B has CTR of 0.7% and 20,000 monthly searches
When I look at that data my conclusion is that KW A ranks highly - maybe in the top three... while KW B might be on the second page.
I would reoptimize the page a bit towards KW B if I thought that it would yield valuable traffic.
Always keep in mind that there is another step in the calculation... that if the 19% of people who click through KW A have a 0.1% conversion rate but the KW B people convert at 10% then that could alter any decision that you might have.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you perform a simulated search query from another location?
In order to review the search results for different locations (New York, London, Paris, Berlin, etc.) I have tried several ways to simulate a search query from different locations. None of the ways I tried gave me the correct results, mostly because Google recognized my location anyway. Tools such as Browserstack also didn't give me the results I hoped for. Any ideas how to generate search results from different locations?
Keyword Research | | Digital-DMG0 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Is there any way to track search volume for a particular keyword on a day-to-day basis?
My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.
Keyword Research | | matt-145670 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
Plural vs singular keyword usage - on-page optimization
The on-page report card appears to include both plural and singular versions of keywords in reporting the keywords within the body, which results in a keyword stuffing warning. My question is, is it truly keyword spamming to use over 15 instances of a keyword that is spread across plural and singular versions of the keyword? If keywords are lumped together this way by Google's algorithms, why do pages rank differently for singular and plural versions of the same keyword?
Keyword Research | | nathan_lg0 -
How can a keyword has very low search volume (<10) and high competition?
Sometimes I notice in Google keyword tool that a keyword has very low search volume (<10) and high competition? Why would anyone go for a keyword with very less search volume ?? (note: If Checked in Google keywords tool with Exact match) Though I understand this tool doesn't always have exact data but still any explanation to that question?
Keyword Research | | Personnel_Concept0 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0