Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long is it safe to use a 302 redirect?
-
Hi All,
Lets assume there is site A and site B, both sites are live on the internet today as standalone businesses, but they sell very similar products.
Site B has built up some link equity and will eventually become the domain for site A due to an organisational re-brand.
For the time being however site A will remain, but site B needs to disappear temporarily, but not lose the link equity which has been built up against it.
My current thinking is to 302 redirect site B to site A such that users and search bots accessing site B will be redirected to site A whilst leaving the link equity that exists against site B fully intact and allowing us to continue to grow it should we wish to.
The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long.
Thanks,
Ben
-
Thanks this is the kind of 2nd opinion I was looking for
-
Hi Ryan,
Sure, I've had 302's in place for years on some domains myself but this was more a question around two parts I guess:
- Has anyone seen it potentially have an impact to the site the 302 is pointing at?
- Has anyone found that having a 302 in place for a long period of time then has an impact on that domains ability to get re-picked up and indexed should the 302 become a 200 again.
If you take the "best practice" conversation out of the equation then my own personal view is there is no real risk in having a 302 in place for a considerable period of time.
Ben
-
Ben,
What exactly do you mean by "safe"? You CAN permanently use a 302. There is nothing preventing a webmaster from using a 302 for years. I would never advise doing such, but you are certainly able to do it if you were so inclined.
-
Okay. After re-reading the question (with my eyes open this time) I understand that the fact that no link jiuce will be passed to Site A (from Site B) is not an issue, rather you don't want to lose the existing link equity when you switch Site B back on and then 301 redirect Site A to Site B?
So, with that in mind - there is no specified 'acceptable' time limit attached to a 302 redirect, so you should be able to redirect without fear of being penalised, regardless of duration.
This is mentioned elsewhere on SEOMoz here: http://www.seomoz.org/qa/view/9994/302-redirect-timeframe
This is an interesting read however: http://www.seroundtable.com/archives/007233.html - just to keep things edgy ;o)
-
I know what best practice is folks - the question is "how long is it safe to use a 302 temporary redirect?"
-
Don't 302 in this case. Infact, don't 302 if at all possible as it passes ZERO link juice - 301 for this and get 90%+ link juice passed on. It does sound counter intuitive - certainly based on the titles MOVED PERMANENTLY etc but it is the best practice in this instance.
301 Moved Permanently
A 301 Redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)
A 302 Redirect is a temporary redirect and passes 0% of link juice (ranking power) and in most cases should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version 302 referred to the status code 'Moved Temporarily'. This was changed in version 1.1 to mean 'Found'.
Extract from
-
The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long.
302's are for very small time frames such as a couple days. If you are looking for a suggested max time for a 302 I'll throw a month out as an absolute max, and that would probably be too long. I would be interested to hear feedback from other Mozzers on this topic.
Given your circumstance, I would 301 the pages, then 8-10 months later when the merger happens cancel the 301.
As long as the sites which currently link to Site B maintain their links, and those sites maintain their authority, then site B would not lose it's link equity. You are merely passing 90%+ of that link equity to site B for the 10 month downtime period.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 > 302 > 301 Redirect Chain Issue & Advice
Hi everyone, I recently relaunched our website and everything went well. However, while checking site health, I found a new redirect chain issue (302 > 302 > 301 > 200) when the user requests the HTTP and non-www version of our URL. Here's what's happening: • 302 #1 -- http://domain.com/example/ 302 redirects to http://domain.com/PnVKV/example/ (the 5 characters in the appended "subfolder" are dynamic and change each time)
Intermediate & Advanced SEO | | Andrew_In_Search_of_Answers
• 302 #2 -- http://domain.com/PnVKV/example/ 302 redirects BACK to http://domain.com/example/
• 301 #1 -- http://domain.com/example/ 301 redirects to https://www.domain.com/example/ (as it should have done originally)
• 200 -- https://www.domain.com/example/ resolves properly We're hosted on AWS, and one of my cloud architects investigated and reported GoDaddy was causing the two 302s. That's backed up online by posts like https://stackoverflow.com/questions/46307518/random-5-alpha-character-path-appended-to-requests and https://www.godaddy.com/community/Managing-Domains/My-domain-name-not-resolving-correctly-6-random-characters-are/td-p/60782. I reached out to GoDaddy today, expecting them to say it wasn't a problem on their end, but they actually confirmed this was a known bug (as of September 2017) but there is no timeline for a fix. I asked the first rep I spoke with on the phone to send a summary, and here's what he provided in his own words: From the information gathered on my end and I was able to get from our advanced tech support team, the redirect issue is in a bug report and many examples have been logged with the help of customers, but no log will be made in this case due to the destination URL being met. Most issues being logged are site not resolving properly or resolving errors. I realize the redirect can cause SEO issues with the additional redirects occurring. Also no ETA has been logged for the issue being reported. I do feel for you since I now understand more the SEO issues it can cause. I myself will keep an eye out for the bug report and see if any progress is being made any info outside of this I will email you directly. Thanks. Issue being Experienced: Domains that are set to Go Daddy forwarding IPs may sometimes resolve to a url that has extra characters appended to the end of them. Example: domain1.com forwards to http://www.domain2.com/TLYEZ. However it should just forward to http://www.domain2.com. I think this answers what some Moz users may have been experiencing sporadically, especially this previous thread: https://a-moz.groupbuyseo.org/community/q/forwarded-vanity-domains-suddenly-resolving-to-404-with-appended-url-s-ending-in-random-5-characters. My question: Given everything stated above and what we know about the impact of redirect chains on SEO, how severe should I rate this? I told my Director that I would recommend we move away from GoDaddy (something I don't want to do, but feel we _**have **_to do), but she viewed it as just another technical SEO issue and one that didn't necessarily need to be prioritized over others related to the relaunch. How would you respond in my shoes? On a scale of 1 to 10 (10 being the biggest), how big of a technical SEO is this? Would you make it a priority? At the very least, I thought the Moz community would benefit from the GoDaddy confirmation of this issue and knowing about the lack of an ETA on a fix. Thanks!0 -
Should I use the on classified listing pages that have expired?
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt
Intermediate & Advanced SEO | | mellison0 -
Using disavow tool for 404s
Hey Community, Got a question about the disavow tool for you. My site is getting thousands of 404 errors from old blog/coupon/you name it sites linking to our old URL structure (which used underscores and ended in .jsp). It seems like the webmasters of these sites aren't answering back or haven't updated their sites in ages so it's returning 404 errors. If I disavow these domains and/or links will it clear out these 404 errors in Google? I read the GWT help page on it, but it didn't seem to answer this question. Feel free to ask any questions that may help you understand the issue more. Thanks for your help,
Intermediate & Advanced SEO | | IceIcebaby
-Reed0 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
GeoIP - Redirect all but target country
My client would like to redirect all non UK traffic from their UK site to their main group site. I am intending to use a .htaccess redirect, like this: RewriteCond %{ENV:GEOIP_COUNTRY_CODE} !^GB$
Intermediate & Advanced SEO | | cottamg
RewriteRule ^(.*)$ http://www.group.com$1 [R,L] I have tested the redirect at it works fine. My question is if I put this in place would it have any negative SEO impact on the UK site?0 -
Reverse Proxy better than 301 redirect?
Are reverse proxies that much better than 301 redirects? Should I invest the time in doing this? I found out about reverse proxies here: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
Intermediate & Advanced SEO | | brianmcc0 -
Trailing Slash: Lost in Redirection?
Question here, but first the lead in. As you all know, 301 redirects don't pass on 100% of link juice. I've set up my site using htaccess to redirect all non-ww to www and redirect all URLs to have a trailing slash. FYI, the preferred domain is selected in WMT and canonical URLs appear in the head section of all pages. So now what happens when sites that link to mine don't include either the www or the trailing slash, which is actually quite common? Of course, asking the site own to correct the link is ideal, but that's not always possible. So if thousands of links on external sites are linking to http://www.site.com instead of http://www.site.com/, won't lots of link juice get lost in redirection? I can't think of anything more I can do to the URLs to reduce duplicate content and juice dilution. Thoughts? Kevin
Intermediate & Advanced SEO | | kwoolf0