On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
What's changed in SEO? : Looking back at a popular Whiteboard Friday, let's see what's changed and what still remains relevant today in SEO.
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
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![How to Optimize for Google's Featured Snippets [Updated for 2024]](https://a-moz.groupbuyseo.org/images/blog/banners/599c98d541a541.28015161_2021-03-30-231401.jpg?auto=compress%2Cformat&fit=crop&dm=1617146041&s=a7cb5799cc1eca351d58a3e0a5f47aae)
How to Optimize for Google's Featured Snippets [Updated for 2024]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
How to Write AI Content Optimized for E-E-A-T
Worried that your AI content might spook your users or not meet Google's standards? Use this guide to build trust and authority into your AI content.
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
What Belongs on Your Local Business' About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
On-page Video SEO – Whiteboard Friday
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
How to Combat SERP Volatility
What is SERP volatility? How can you combat SERP volatility to maintain important keyword rankings? Get the full overview here! Map out the best course of action and plow full steam ahead.