• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Web Design
        4. Where is the best place to put reciprocal links on our website?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Where is the best place to put reciprocal links on our website?

        Web Design
        5
        9
        4872
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • theideapeople
          theideapeople last edited by

          Where should reciprocal links be placed on our website?  Should we create a "Resources" page?  Should the page be "hidden" from the public?  I know there is a right answer out there!  Thank you for your help!

          Jay

          1 Reply Last reply Reply Quote 0
          • MattJanaway
            MattJanaway @AlanMosley last edited by

            Oops. I only just noticed the date on this question! Sorry folks...

            1 Reply Last reply Reply Quote 0
            • MattJanaway
              MattJanaway @AlanMosley last edited by

              Agreed. However, it might be worth adding that reciprocal links can also look natural but only if they form a small part of your link profile.

              Whatever you do, Jay, dont add a page called links or resources. Make sure the links are contextual links in the content of article's or content.

              My way around doing this is putting them in the testimonials pages on my sites 🙂

              A good example would be when I managed to get a link from Sky.com - in return they requested a link back to their site and I would be silly not to have provided one. I didn't want the link for the juice, I wanted it for the click through's. The reason I'm saying this is to show that not all reciprocal links are seen as un-natural.

              1 Reply Last reply Reply Quote 0
              • theideapeople
                theideapeople last edited by

                Good stuff....thank you for the awesome advice!  I'll heed it.

                1 Reply Last reply Reply Quote 0
                • RyanKent
                  RyanKent @theideapeople last edited by

                  Generally speaking, I would recommend that you do NOT copy these links from your competitor. The optimal way to use an analysis of a competitor's backlink profile is so you can copy the good links and leave the bad ones.

                  If you want to search your competitor's site for these links, you can try using the site: operator in Google, or perhaps the specific site's own search box.

                  There are forms of quality reciprocal links. They can be found on a "Resources" type of page on your site. If your site focuses on health topics you may link to the Mayo Clinic, the National Institute of Health, and other quality sites. The purpose of these links are to help your readers locate quality information. Some relevant sites may link to you as well and these links could be reciprocal which is fine.

                  If you have a "Resources" page where you provide links with perfect anchor text (i.e. "best real estate agent") to sites which are not relevant to yours, that is a rather obvious attempt to manipulate search engine rankings. The links you provide will offer little to no value, as well as the links you will receive. You need to give search engines a lot more credit. You are spending time and effort on what frankly amounts to bullsh*t SEO.

                  Investigate all your competitor's links. Look for their best links and investigate them. You want ideas, not to copy cat. The best you can do by copying your competitors is to eventually catch up to them. Provide better content, focus better keywords, be more current and relevant, be more authoritative and then you will gain links that a competitor can't copy...because the links you gain have to be earned.

                  1 Reply Last reply Reply Quote 1
                  • Gyi
                    Gyi last edited by

                    While I generally agree with Alan above, if you're going to do recip links, I'd try to work them into the context of your site on different pages.

                    1 Reply Last reply Reply Quote 2
                    • theideapeople
                      theideapeople @RyanKent last edited by

                      Hey Ryan. I found a bunch of links through the SEOMoz link tool analyzer that our competitors have. When I visited the link sources, all of them required a reciprocal link to be placed on our website. However, I notice that none of our competitors have a "public link page" where these reciprocals might be. Therein was my question... Jay

                      RyanKent 1 Reply Last reply Reply Quote 0
                      • RyanKent
                        RyanKent last edited by

                        Can you share more details about these reciprocal links? What is the purpose of placing them on your site?

                        theideapeople 1 Reply Last reply Reply Quote 1
                        • AlanMosley
                          AlanMosley last edited by

                          i would not get reciprocal links, Search engines look for un-natural patterns of linking, although they happan natrualy somtimes, SE's can see not only your pattern but those you have reciprocal links with.
                          But having said that, you are on the right track, link out on a page with low PR, include a load of links back to your own site so that you only give away a small percenatge of link juice.

                          MattJanaway 2 Replies Last reply Reply Quote 3
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • calvinkj

                            Does changing content and design of the website gonna affect my all the backlinks i have made till now

                            i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need, am i gonna loose all the domain authority if make changes? if it gonna affect, hows that  gonna come out

                            Web Design | | calvinkj
                            0
                          • Armen-SEO

                            Is placing an H1 tag below a slideshow a bad practice?

                            Hello All, It is to my understanding that it is a best practice to have a single H1 headline that corresponds to your title tag at the top of your page, above your content for the best On-Site Optimization. We are developing a site that uses a big slideshow with text on each slide, and are concerned that placing the H1 Headline below this will be a bad practice. Would a better option be to have the slide show text on the image and place no alt tags on the slides, so that the crawlers accessing the page overlook this and see the H1 below the slider first? We need to maintain the slider for design purposes, but would like the site to optimized. A similar example to what the slider will look like is as follows: http://www.boviskyle.com/ However, we look to have optimized, "10x" content below the slider with a solid H1 headline as well. Thank You!

                            Web Design | | Armen-SEO
                            0
                          • johncurlee

                            Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)

                            Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.

                            Web Design | | johncurlee
                            0
                          • ShalinTJ

                            How can a Pincode finder website be SEO optimised?

                            Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode") Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows: What should the page-structure / structure of the website be for ranking well on Google? What should be the URL structure? Other suggestions to rank well on Google in this regards? Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data) http://www.getpincode.info http://www.pincode.net.in Pls. help...

                            Web Design | | ShalinTJ
                            0
                          • DRSearchEngOpt

                            Best way to indicate multiple Lang/Locales for a site in the sitemap

                            So here is a question that may be obvious but wondering if there is some nuance here that I may be missing. Question:  Consider an ecommerce site that has multiple sites around the world but are all variations of the same thing just in different languages.  Now lets say some of these exist on just a normal .com page while others exist on different ccTLD's.  When you build out the XML Sitemap for these sites, especially the ones on the other ccTLD's, we want to ensure that using <loc>http://www.example.co.uk/en_GB/"</loc> <xhtml:link<br>rel="alternate"
                            hreflang="en-AU"
                            href="http://www.example.com.AU/en_AU/"
                            />
                            <xhtml:link<br>rel="alternate"
                            hreflang="en-NZ"
                            href="http://www.example.co.NZ/en_NZ/"
                            /> Would be the correct way of doing this.  I know I have to change this for each different ccTLD but it just looks weird when you start putting about 10-15 different language locale variations as alternate links.  I guess I am just looking for a bit of re-affirmation I am doing this right.</xhtml:link<br></xhtml:link<br> Thanks!

                            Web Design | | DRSearchEngOpt
                            0
                          • SOS_Children

                            Can external links in a menu attract a penalty?

                            We have some instances of external links (i.e. pointing to another domain) in site menus. Although there are legitimate reasons (e.g. linking to a news archive kept on a separate domain) I understand this can be considered bad from a usability perspective. This begs the question - is this bad for SEO? With the recent panda changes we've seen certain issues which were previously "only" about usability attract SEO penalties, but I can't find any references to this example. Anyone have thoughts / experience?

                            Web Design | | SOS_Children
                            0
                          • BobAnderson

                            Link colour on page?

                            I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is  fine.

                            Web Design | | BobAnderson
                            0
                          • 1SMG

                            3 Brands, 3 Services, 3 Different Websites Right?

                            My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client.  This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them.  I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies.  One company does plumbing, another electrical and the last one does air conditioning.  They also have  4 locations but only two locations have mutliple services opperating out of them.  I understand these 2 location will not have there own Google+ Local / Places listing.  Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation.  First you see the AC Company and then the Plumbing etc.  I see this as confusing to the end user and it is more work to get it ranked for SEO.  I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page.  I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this.  Thank you so much in advance!!!!

                            Web Design | | 1SMG
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.