Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
-
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
-
Thanks for the feedback everyone! I think it's safe to say that we're sticking with the old Analytics account.
-
Theresa,
I'm going to support the two answers here: creating a new account is not a good use of time.
The main reason, in my mind, is just that you wouldn't have anything to compare the new site with. If you have new code, new content, new everything, it's important to compare the changes with the old site to make sure you made positive changes.
The best example I can give of a scenarios where you'd want that historic data is with any page on the site that already ranks well. After the page changed, did traffic increase? Decrease? Time of page? It's good to know how these were changed.
I'll also add, historic analytic data can help you find problems caused by the move. Disallowed robots.txt from the test site? Structure issues? Many of these can be found out from looking at your analytic data and having a baseline is important.
Hope that helps!
-
Hi, I would not advise on setting up a new account, to be honest you can easily transfer the code from the old account to the new account you can even use new code in GA.
do not set up a totally new account as you will loose historic data from the account.
-
No,
if you can use the old one, you can compare if all the migration tasks are ok. If you change the analytics account you can't compare you new traffic data with the old one.
Bye.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
What is s.ytimg.com in google analytics?
My clients GA reports 273 visits from s.ytimg.com. I go to the site, it doesn't exist. I googled it, there were some code with s.ytimg.com in it, but nothing I could understand. Anybody have an idea where this comes from?
Reporting & Analytics | | endlessrange0 -
Setting Up Google Analytic with Sub Folder Sites
What is the best way of setting up Google Analytic for a website that has many sub folders? The main site is example.com and it has 40 sub folder sites like example.com/uk example.com/France etc etc Would it be advised to track a single domain in Google Analytic then create filters for the sub folder sites. Filters > Include traffic from > Sub directories Also with this method is it possible to view overall incoming website stats for everything? Previous experience would be great with this thanks 🙂
Reporting & Analytics | | daracreative0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0 -
Google Analytics - paid & unpaid visits messed up
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
Reporting & Analytics | | Alexey_mindvalley0
