Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Website stuck on the second page
-
Hi there
Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th.
Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on.
It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years.
Anyone knows what it is or where I can read about it?
-
How's your internal linking structure?
Do a site: domain.com check to see how Google perceives your internal linking. Are your relevant pages on the first page of your site search? If not, you may have an internal linking problem.
To check this I used a web based program to find all the outbound internal links of each page on my website (only 200 pages). I then transferred this data into Excel where I sorted it by page. From here I was able to see that my most important pages had 20 less links than the unimportant pages in front of it. I then went through my website adding additional links to my important pages, using the same keywords I was trying to rank them for, until they had the most internal links pointing at them.
Internal linking is typically a problem with websites that didn't plan ahead for SEO.
-
You must look at ranking in the SERP's as a popularity contest, so-to-speak. Backlinks by way of websites and social mediums are votes and can/will determine your placement in the search results.
Your chosen keywords/phrases might be extremely competitive, as well. When starting out with a site, it's best to select some niche, lower volume keywords, which are often more long-tail than the aggresive, highly-competitive 1-3 word keyphrases. Trust me, going for the gusto right off the bat will only leave you more and more frustrated as the years go on. You can always adjust your keywords down the road once you've established a good roll of backlinks and visitors to continue being more competitive.
And as I mentioned in an earlier post today, don't just focus on Google. There are other search engines out there as well, and you'd be making a large mistake in focusing solely on Google for SERP's as Bing/Yahoo holds a decent market share, too.
Keep trucking. SEO is an art-form. It's not something just anybody can do on a whim and expect to get to #1 overnight. It might be wise to invest in an SEO team to help get you pointed in the right direction.
- Marc
-
Hi Albere
It sounds like you've done some good work to progress as far as you have. I'd suggest to keep going and not give up, if what you've been doing has worked then keep doing more of it.
I've seen on many an occasion that it does take time and perseverance to jump from the second page to the first.
Try performing a competitor link analysis if you haven't already, look for any linking opportunities. See if you can improve the anchor text of any existing inbound links that you have.
Check your on-page and on-site attributes with the SEOmoz toolset. Ensure those keywords that you are targeting and included in your Meta Title, Description, H1 tag and throughout your page content (without over-doing it, everything in moderation).
Have a read of "A New Way of Looking at Ranking Factors" and check out the periodic table of ranking factors within it.
Keep producing fresh, relevant, interesting valuable content and share it socially across the likes of Facebook, Twitter and Google+. Do some online PR and share your content, this helps with acquiring new natural links.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
What are best page titles for sub-folders or sub-directories? Same as website?
Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,
Intermediate & Advanced SEO | | vtmoz0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Was moving up in SERPS then Got Stuck on Page 2
Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?
Intermediate & Advanced SEO | | RightDirection0