Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
One site with one product or multi product website
-
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall.
If i make 1 site for each product i get several advantages
-
Domain name has keyword
-
Title tags etc will be dedicated to one keyword only.
Disavantage - Backlinking for each domain will become tougher.
Advantage of one site onl
-
Good management
-
Seo / backlinks becomes easier
-
Blogging to attract traffic becomes easier
-
Can target a lot of keywords through business blogging
Disadvantages
- Can become messy with unimportant keywords gaining importance.
SO WHAT DO YOU THINK??? One site per product or One site for all products?
-
-
No.. All the products are related and they wall under the same product category. I guess u are right. By starting separate websites, i can miss reference business as well. As in a customer needing one product, might just need another as well.
-
A variety of products can rank well if they are well SEO'd.
If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.
-
Ok! Good luck

-
It definitely helped. I was gonna go that with the primary seo strategy. But then i was confused whether i shud have one product specific domain itself. Lets c. Will try this strategy and i think it should work.
-
Well,
You can have a website architecture like:
domain.com/productnamespecifickeyword.html
- okay you will need to optimize that one 
and then target productnamespecifickeyword.html with links which have productnamespecifickeyword as anchor text
I hope that hepled,
Istvan
-
Thanks a lot for the answer. But if i have multi products in one domain, will all the keywords rank high??? As in i want to rank high for 10 keywords on the same domain, should i change the anchor text during backlinking?
What should be the seo strategy in one site multi product cases?
-
Hi Hitesh,
I would go for one domain.
Creating a lot of mini-sites maybe will help you in short term... BUT if you are going for long term, then you should focus on creating a larger websites. Focus on creating 1 page for each product and target it to the specific page.
With less effort you can benefit of link building for one domain. Don't forget to do a keyword mapping.
I hope it hepled,
Istvan
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages Competing With One Another
Hello, We are ranking for an acronym, which I understand can lead to fickle rankings. However, we have two pages ranking page one - two for the same keyword, but they do so in spite of each other. By this I mean, one page will rank, while the other is nowhere to be found. It seems that the one page (a blog post) is more likely to rank on the weekends while the product page is more likely to rank on the weekdays. I would like the product page to rank all the time, and to target another keyword with the blog post. Would removing the keyword from the blog post allow the product page to rank all the time - or would it lead to no pages ranking during times when the blog post would otherwise be ranking? I should note the blog post has more external links and is not exactly optimized for the keyword, while the product page has more internal links and is optimized for the keyword.
On-Page Optimization | | Tom3_152 -
How do you make product pages unique when there are thousands of products?
When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.
On-Page Optimization | | Ria_3 -
HTML Site SEO (NO CMS)
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.
On-Page Optimization | | ArthurRadtke3 -
Should I watermark my product images
I am in the process of creating new images for my products to use on my website. Are there any advantages or disadvantages of watermarking each image? Is there an SEO impact good or bad? I am aware that filename and Alt tags are important, but am unsure if google dislikes watermarked images.
On-Page Optimization | | BipSum1 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
Related products - random products or static
Hello, I was curious about where to get related products from. Currently I just grab some random products from the same category. Would there be any benefit to always linking to the same related products on a product page? Thanks
On-Page Optimization | | nux0 -
SEO for spanish website
Hi, A client has given us the site http://www.comtranslations.com/Home.html for optimization. He wants to optimize only the spanish part ( the link is on the top right ). By clicking on the link Espanol, the url opened is - http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish keywords. The keywords are - Traducción
On-Page Optimization | | seoug_2005
Traductor
traducir español inglés
traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks0