Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Choosing keywords for similar products on an ecommerce site
-
In the case of an e-commerce website, can you optimize multiple pages using the same keyword ‘root’ but including different long-tail variances of that ‘root’? For example, say I’m optimizing for a site that sells wallpaper. I found search traffic for the keyword “buy wallpaper online,” but no traffic for “Blue Tinted Wallpaper” (or its variants) and no taffic for “Yellow Plaid Wallpaper” (or its variants). Could I effectively optimize both of these pages using the root “Buy wallpaper online”, yet distinguish the pages by using long-tail variants such as “Buy Blue Tinted Wallpaper Online” and “Buy Yellow plaid Wallpaper Online”? Any examples of this you can point to?
-
That is certainly possible, and it's a smart thing to do in many cases.
The easiest example of this that I could think of was the terms "buy mens nike shoes" and "buy womens nike shoes". store.nike.com ranks highly for both results, but with an almost completely different set of pages for each. Many large brands will have several similar items that are differentiated by the long tail, so you should be able to find more examples fairly easily.
-
Well, for a start, its very hard to see traffic figures for long-tail queries - by definition there are thousands of variations that may get only a search or two each month! I'd focus on finding the keywords that make you money - the long tail will follow if you write good content and have a great natural link profile (varied anchor text)
Find the money keywords using adwords, then optimize your site for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0