• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Plural vs non-plural domain name

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Plural vs non-plural domain name

        Algorithm Updates
        4
        6
        12843
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ydop
          ydop Subscriber last edited by

          I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain?

          My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years.

          Any suggestions?

          1 Reply Last reply Reply Quote 0
          • ydop
            ydop Subscriber @NakulGoyal last edited by

            Thanks. This has been my side on the internal discussions I've been having with co-workers and I haven't used the defense of the long-tail keywords.

            1 Reply Last reply Reply Quote 0
            • ydop
              ydop Subscriber @EGOL last edited by

              Thanks. In my case it would be more like car or cars with both being retail items but when you look to purchase a vehicle you like for a car but for instance cars.com is much better suited for the long term since it has been optimized.

              1 Reply Last reply Reply Quote 0
              • cgman
                cgman last edited by

                Plural is always better than singular. When it comes to singular term search your plural domain will still show for that keyword. IE if you search for "item" a domain with "items.com" will rank just as well as "item.com" because it already contains the singular version of that keyword.

                You can confirm the above by performing a few searches and observing the results.

                1 Reply Last reply Reply Quote 1
                • NakulGoyal
                  NakulGoyal last edited by

                  In my opinion and a test I conducted last year, the plural worked out to be better. Again, the test was not a 100% apples to apples comparison.

                  I registered 2 domains one singular and the other plural on different registrars. Hosted them on different servers. Got 5 articles written for each site (and that is where it starts getting different), since I am not using the exact same articles on both domains, I am sure this also factored in. In my test, the plural ranked much better in the SERPS not just for the head keyword, but a lot of variations/long tail keywords. The singular one also ranked, but for a lot less keywords.

                  I would do the plural any-day unless it's a niche where plural sounds weird. I hope that makes sense and helps. SEO History in your example makes it a much better and easier decision.

                  ydop 1 Reply Last reply Reply Quote 0
                  • EGOL
                    EGOL last edited by

                    The singular and the plural are often used with different intent.  Here is an example... Microscope - microscopes

                    People searching for the singluar are typically students looking to learn about the parts of the microscope, its history, or how it is used.

                    People searching for the plural are typically shoppers.

                    Which one should you purchase or use?...  If possible I would try to purchase BOTH of them because some people will not be able to remember if you are microscope.com or microscopes.com.

                    However I would prefer building on the plural - even if I was building an information site - because I believe that the value of the domain would be higher as a retail site rather than an info site.

                    ydop 1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • vtmoz

                      Using Brand value for SEO: Can we use keyword with brand name?

                      Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks

                      Algorithm Updates | | vtmoz
                      0
                    • measurableROI

                      Wistia vs. YouTube

                      Hello, Mozzers!  Sorry if I've missed a thread on this, but I didn't find anything after searching for a while... I've used Wistia for years - LOVE the service and the company!  Had great luck getting Rich Snippets, ranked well...  until the recent Google change.  Now all of my Wistia thumbnails have disappeared (though my rankings have stayed strong, thank goodness!)  M question is, does it make sense to now embed YouTube videos on our site, and to create a video sitemap with those pages, with the hope that Google will rank the page better than it otherwise would have, knowing that there is valuable (video) content on the page?  This is new videos, I'm not thinking of replacing my Wistia videos at this time. I'll probably need to clarify as I see your responses, since this is a tricky set of interrelated decisions.  Thanks for any thoughts that anyone may have!  🙂 ~ Scott

                      Algorithm Updates | | measurableROI
                      1
                    • thealika

                      Will Parked Domain hurt My SEO as Duplicate Content?

                      Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is:  migrationlawyers.co.za and I have an addon domain  migration-lawyers.com  is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png

                      Algorithm Updates | | thealika
                      0
                    • PeterRota

                      Personalization for non logged in users

                      My question is, how does google personalize the search results for non logged in users and incoqnito searches? I already know about the location personalization  whether you're logged in or not and auto complete. But, is personalization still helping in the other cases. Does for example Google keep track of your I.P and then match suggestions that way? Additionally, any other resources would be great.

                      Algorithm Updates | | PeterRota
                      0
                    • RezStream8

                      KML File vs. KMZ File

                      When should you use a KMZ file? What are the benefits to using a KMZ file as opposed to just a standalone KML file?

                      Algorithm Updates | | RezStream8
                      0
                    • DougRoberts

                      Google automatically adding company name to serp titles

                      Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became  About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?

                      Algorithm Updates | | DougRoberts
                      0
                    • RonSparks

                      What's better .NET or a hyphenated.COM domain

                      What's better .NET or a hyphenated .COM domain I know this is simple but in selecting a domain for my current project and I only have two options. firstname-lastname.COM or 
                      firstnamelastname.NET I'm leaning to the .COM as after reading the how to choose a domain name post. http://www.seomoz.org/blog/how-to-choose-the-right-domain-name Thanks

                      Algorithm Updates | | RonSparks
                      1
                    • frankfans117

                      Why google index ip address instead of the domain name?

                      I have a website ,now google index ip address of it instead of the domain name,I have used 301 redirected to the domain name,but how to change the index IP to its domain name? And why google index the IP address?

                      Algorithm Updates | | frankfans117
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.