Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Structure for Directory Site
-
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority?
Choice #1 - Hyphenated Architecture (no sub-folders):
- State Page /state/
- City Page /city-state/
- Business Page /business-city-state/
4) Location Page /locationname-city-state/
or....
Choice #2 - Using sub-folders on drill down:
- State Page /state/
- City Page /state/city
- Business Page /state/city/business/
4) Location Page /locationname-city-state/
Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure.
What do you think?
-
Word Separators
Avoid hyphens. Hyphens detract from credibility and can act as a spam indicator. (This is a direct quote from the SEOMoz blog)Also, Google webmaster tools lets you set geo-location preferences to sub directories. You can do this by creating a new "site" listing in google webmaster central that also includes the subdirectory, so in addition to having a www.domain.com listing you would create an additional listing for www.domain.com/it (Italy) or www.domain.com/uk (for the UK) and then set the geo location accordingly. When you're creating backlinks and tracking traffic it's logical to do it per location when you are running a directory so that's another argument in favour of sub-directories.
Sub directories are standard practice, however I should mention that if you are aiming for user generated content in this directory and if the topics are broadly varied then you should also consider sub domains. Separating user generated content into its own subdomain allows Panda to penalize low-quality content and leaves the quality content untouched.
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I treat URLs with bookmarks when migrating a site?
I'm migrating an old website into a new one, and have several pages that have bookmarks on them. Do I need to redirect those? or how should they be treated? For example, both https://www.tnscanada.ca/our-expertise.html and https://www.tnscanada.ca/our-expertise.html#auto resolve .
Intermediate & Advanced SEO | | NatalieB_Kantar0 -
How important is it to add hyphens between words in URL Permalink Structure?
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?
Intermediate & Advanced SEO | | NJ-Keith0 -
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
URL structure change and xml sitemap
At the end of April we changed the url structure of most of our pages and 301 redirected the old pages to the new ones. The xml sitemaps were also updated at that point to reflect the new url structure. Since then Google has not indexed the new urls from our xml sitemaps and I am unsure of why. We are at 4 weeks since the change, so I would have thought they would have indexed the pages by now. Any ideas on what I should check to make sure pages are indexed?
Intermediate & Advanced SEO | | ang0 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Change url structure and keeping the social media likes/shares
Hi guys, We're thinking of changing the url structure of the tutorials (we call it knowledgebase) section on our website. We want to make it shorter URL so it be closer to the TLD. So, for the convenience we'll call them old page (www.domain.com/profiles/profile_id/kb/article_title) and new page (www.domain.com/kb/article_title) What I'm looking to do is change the url structure but keep the likes/shares we got from facebook. I thought of two ways to do it and would love to hear what the community members thinks is better. 1. Use rel=canonical I thought we might do a rel=canonical to the new page and add a "noindex" tag to the old page. In that way, the users will still be able to reach the old page, but the juice will still link to the new page and the old pages will disappear from Google SERP and the new pages will start to appear. I understand it will be pretty long process. But that's the only way likes will stay 2. Play with the og:url property Do the 301 redirect to the new page, but changing the og:url property inside that page to the old page url. It's a bit more tricky but might work. What do you think? Which way is better, or maybe there is a better way I'm not familiar with yet? Thanks so much for your help! Shaqd
Intermediate & Advanced SEO | | ShaqD0 -
Canonical URL & sitemap URL mismatch
Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks
Intermediate & Advanced SEO | | tomcraig860 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0