Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Building Ideas?
-
Hi everyone,
I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns.
I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy).
Was hoping I might be able to bounce off some ideas off of you all. Any thoughts?
Thank you in advance for whatever tips/ideas you might be able to share
- Lukas
-
I think sponsored reviews the way you suggesting to do them, getting a review by sending samples, is a good idea and is alright. Guest posting also should be possible on different food related blogs, some quick examples of blogs I found from a search in Google [they may not be directly relevant to your line of business but I believe you still can write something for them and get a reasonably relevant link in return]:
http://www.farmtotableonline.org/write-for-us/
http://www.eatwithme.com/about-us/
http://eatdrinkbetter.com/write-for-us/
Apart from that, I believe you should also have a blog section on your site and create interesting "link worthy" content that when properly promoted could draw you a few good links. Link building is not only about "building" links but also about "attracting" enough links. So you have to work on that as well.
I personally believe submitting to directories whether they're the free general directories, the paid directories or relevant food industry specific directories, they all would offer you some amount of value in the link that you get from them. Just make sure you don't target a single term when building links with the directories, you want to target a large set of seemingly "natural" terms so that you don't suffer from any possible "over-optimization" penalty in having too many links with one or two anchor text.
-
I don't know that I would consider sponsored reviews from mom bloggers a bad tactic. Not that it matters, but I have a few clients in the home improvement niche that regularly do reviews when they get free product. As long as you aren't asking for a favorable review in exchange for samples... who cares?
Also, don't forget social... FB, Twitter, Plus, Pinterest, etc.. all has good affects on any online marketing plan.
Finally, some directories as well as blog commenting still is helpful as long as you are doing it for the right reasons... don't purposely search out do-follow blogs only for commenting. Search out the best places to leave comments and build relationships with those bloggers, I promise you if you leave some butt kickin' comments on a food bloggers' site, you will have a better chance of getting a guest post with them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
India link building - any good ?
Hi Everyone We have clients that have very small budgets. We thought about outsourcing our link building to India to help with costs... Can anyone recommend any good Indian Link building companies that are well priced and that you have seen good results from ?? Any help would be much appreciated Thanks Guys Gareth
Link Building | | GAZ090 -
Link building with PDFs
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
Link Building | | RBenedict0 -
How do I build links for an Auto Detailing Company?
How do I go about building links for my website www.capitolshine.com Are there places I don't want to have my links? How do I know? How do I reciprocate? Where would I put a link on my website without looking like I'm just selling out to anybody who asks? And how do I actually put the links on my site? Do I need a separate page?
Link Building | | CapitolShine0