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        4. Keyphrase / Keyword arrangement

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        Keyphrase / Keyword arrangement

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        • wtfi
          wtfi last edited by

          Hi all,

          What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way:

          "Keyword 1 Keyword 2"

          or

          "Keyword 2 Keyword 1"

          Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements.

          Hope that is clear 🙂

          1 Reply Last reply Reply Quote 0
          • Zoolander
            Zoolander last edited by

            I try and get as many keywords in one keyword as possible.

            "Dog's tasty chews" has "Dog's tasty chews"* and "tasty chews"

            "Tasty chews for dogs" has "Tasty chews for dogs", "tasty chews" and "chews for dogs".

            The first one only has 1 variant that is "dog specific"* to the product (chews), the second has 2.  I don't put an adjective after a noun, the word "for" keeps cropping up in my keyword research as being useful.

            I go for singular (people aren't looking to buy your whole stock just one item from it).

            "Piano" 450,000 Global exact match, low competition.

            "Pianos" - 27,100 GEM high competition

            Awesome!

            1 Reply Last reply Reply Quote 0
            • GeorgeAndrews
              GeorgeAndrews last edited by

              Hey Brett,

              Try this recent post on Searcher Intent:

              http://www.seomoz.org/ugc/searcher-intent-my-main-focus-when-it-comes-to-keyword-research

              I would say arrange for how it makes sense for users/searchers and not necessarily for search engines at all. Look to the audience and you'll be on target IMO.

              Hope this helps!

              1 Reply Last reply Reply Quote 0
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