• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Branding
        4. Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

        Branding
        2
        5
        1287
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • nmedia
          nmedia last edited by

          Hello,

          Checking the Analytics part - Search Engine Optimization/ Queries -

          I found suprising results for my website:

          The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!

          Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7

          I'm looking for your experience of CTR of other websites in the same situation.

          Do you have similar low CTR?

          Some background info;

          The website is no1 for the brandname.

          Sitelinks are shown.

          Google Maps is shown on right.

          In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.

          Thanks for sharing your experience.

          Best Regards

          Daria

          1 Reply Last reply Reply Quote 0
          • nmedia
            nmedia last edited by

            I think I fail to understand this report as the math are not making sense:

            Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

            How is it possible to get 320 impressions on the same Query.

            There are way more impressions than searches for that specific query. Thats nonsens!

            From Google Support- definition of query:

            | Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

            1 Reply Last reply Reply Quote 0
            • nmedia
              nmedia last edited by

              I think I fail to understand this report as the math are not making sense:

              Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

              How is it possible to get 320 impressions on the same Query.

              From Google Support:

              | Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

              1 Reply Last reply Reply Quote 0
              • nmedia
                nmedia @RobertChapman last edited by

                Thanks for all those good points.

                • 1 as you say unlikely as also visit and hits would be higher.

                • 2 No adwords campaign on brand name.

                • 3 It's a service and maps gets also low clicks (from places stats)

                • 4 Brand name is unique

                • 5 No other products use this keyword for sure

                • 6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.

                • 7  May metadesciption could be improved but there are also sitelinks that give lote of space.

                By the way. The site links count as normal hits. Correct???

                What are your CTR in the SERPS for your brand name?

                1 Reply Last reply Reply Quote 0
                • RobertChapman
                  RobertChapman last edited by

                  Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.

                  • With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
                  • Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
                  • You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
                  • Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
                  • Could your brand name be confused with other products?
                  • Are other people bidding on your brand name.
                  • Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.

                  I'll think of more but lots to think about.

                  nmedia 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Ria_

                    Why is Google appending a different website's brand name to the end of SERP title?

                    I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...

                    Branding | | Ria_
                    1
                  • RealSelf

                    How to get an Updated Logo in Search Results?

                    I'm having trouble getting a new logo in search results.  My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results.  Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content. Here's a list of what we've tried: We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign Added schema.org logo and organization markup Featured a high resolution image on our "Logos" page (top result for "RealSelf logo") Verified wikipedia has the proper image Modified all social profile logos: Twitter, Facebook, G+, etc.. Begun outreach efforts to have high ranking image results update our logo I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?

                    Branding | | RealSelf
                    0
                  • Silkstream

                    Is there Schema Markup for "brand name"?

                    Hi Mozzers, I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire". I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here. The site continuously rises in the ranks until it hits top of page 2 and then starts falling again. When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd! My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now... Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!

                    Branding | | Silkstream
                    0
                  • SilhouetteBS

                    1 Website, 2 Business Names, 2 Locations

                    I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!

                    Branding | | SilhouetteBS
                    0
                  • zco_seo

                    How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?

                    Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported

                    Branding | | zco_seo
                    0
                  • valadas

                    Google auto-correct affecting one of my keywords

                    Hi there, I have a keyword "finao montreal" that used to rank 8 or 9 in Google serp. All of a sudden it dropped under the top 50 results, I was wondering why and I found out that Google now auto-corrects "finao montreal" to "final montreal". Finao is a well know brand of custom high-end photo albums and I find it strange that Google corrects it. Anyone has an idea on what to do with this situation? Is there a way to provide Google some feedback about the autocorrect?

                    Branding | | valadas
                    0
                  • NiallSmith

                    How To Remove Unwanted Search Query from 'Related Searches'

                    Currently, when I run a search for my company's website, one of the listings in my
                    "searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?

                    Branding | | NiallSmith
                    0
                  • simonphumphries

                    What affects the Google Merchant listing position under the Relevance Filter?

                    Hi, I set-up a UK Google Merchant feed about 8months ago now which is automated for around 25K products. I am trying to work out why some other sites still rank better than mine in the Shopping listing under the default 'Relevancy' filter. I have both a greater number and better reviews than the competitors and am showing a better price. I wonder whether anyone has any information on whether the following factors affect the listing position under the 'Relevance' filter: 1 - Age of the listing or domain 2 - Historic 'Click-Rate' for domain in Shopping listing 2 - Overall quality of the data feed i.e. do errors or warnings for other products in the feed affect the positions of all items in the feed? 3 - Bounce rate or on-page time of clicks to target site 4 - Diversity of review sources 5 - Google Checkout reviews 6 - Company location in Google Local For an ecommerce site this positioning can make a big-time difference to sales, so I'm hoping someone has run some tests on this they can share, and if not then why not? Hoping someone can throw some light on this, as I can't find a great deal out there on this fundamental revenue stream for me. Simon

                    Branding | | simonphumphries
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.