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        • Richline_Digital
          Richline_Digital Subscriber last edited by

          Hi There,

          We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword.

          For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword?

          1. example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold
          2. example.com/jewelry/12-ct-diamond-earrings-in-14k-gold
          3. example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold
          4. example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold

          Thanks!

          1 Reply Last reply Reply Quote 0
          • donford
            donford last edited by

            Jonaz just to add to what others said..

            #1 would be the most logical answer.

            / (forward slash) indicates a new directory so you can't use that.

            % is reserved for character encoding so you shouldn't use that.

            _ (underscore) joins as one word

            and 12ct would be wrong

            1 Reply Last reply Reply Quote 0
            • matbennett
              matbennett @Richline_Digital last edited by

              doesn't seem to, no

              1 Reply Last reply Reply Quote 1
              • Richline_Digital
                Richline_Digital Subscriber @matbennett last edited by

                Quick follow-up question: Does google treat the phrases "half" and "1/2" as the same?

                matbennett 1 Reply Last reply Reply Quote 0
                • matbennett
                  matbennett last edited by

                  You could totally replace common occurrences:

                  • 1/2 = half
                  • 1/4 = quarter
                  • 1/3 - third
                  • etc

                  Then just remove the less common ones entirely.

                  Richline_Digital 1 Reply Last reply Reply Quote 0
                  • kadesmith
                    kadesmith last edited by

                    I personally would go with #1.  Definitely not #4, you never want special characters in the URL.  The reason I say number 1 is because it separates the 1 from the 2 in your 1/2.  #2 could be confused for a 12ct diamond earring, WOW.  #3 I typically avoid underscores in all URLs.

                    To sum up my choice is #1.  Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that.  Overall, it won't probably make a huge difference in the end.

                    1 Reply Last reply Reply Quote 1
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