• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Special characters in URL

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Special characters in URL

        Technical SEO
        4
        6
        1373
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Richline_Digital
          Richline_Digital Subscriber last edited by

          Hi There,

          We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword.

          For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword?

          1. example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold
          2. example.com/jewelry/12-ct-diamond-earrings-in-14k-gold
          3. example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold
          4. example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold

          Thanks!

          1 Reply Last reply Reply Quote 0
          • donford
            donford last edited by

            Jonaz just to add to what others said..

            #1 would be the most logical answer.

            / (forward slash) indicates a new directory so you can't use that.

            % is reserved for character encoding so you shouldn't use that.

            _ (underscore) joins as one word

            and 12ct would be wrong

            1 Reply Last reply Reply Quote 0
            • matbennett
              matbennett @Richline_Digital last edited by

              doesn't seem to, no

              1 Reply Last reply Reply Quote 1
              • Richline_Digital
                Richline_Digital Subscriber @matbennett last edited by

                Quick follow-up question: Does google treat the phrases "half" and "1/2" as the same?

                matbennett 1 Reply Last reply Reply Quote 0
                • matbennett
                  matbennett last edited by

                  You could totally replace common occurrences:

                  • 1/2 = half
                  • 1/4 = quarter
                  • 1/3 - third
                  • etc

                  Then just remove the less common ones entirely.

                  Richline_Digital 1 Reply Last reply Reply Quote 0
                  • kadesmith
                    kadesmith last edited by

                    I personally would go with #1.  Definitely not #4, you never want special characters in the URL.  The reason I say number 1 is because it separates the 1 from the 2 in your 1/2.  #2 could be confused for a 12ct diamond earring, WOW.  #3 I typically avoid underscores in all URLs.

                    To sum up my choice is #1.  Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that.  Overall, it won't probably make a huge difference in the end.

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • lfrazer123

                      Folders in url structure?

                      Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!

                      Technical SEO | | lfrazer123
                      0
                    • seogirl22

                      Vanity URLs are being indexed in Google

                      We are currently using vanity URLs to track offline marketing, the vanity URL is structured as www.clientdomain.com/publication, this URL then is 302 redirected to the actual URL on the website not a custom landing page. The resulting redirected URL looks like:  www.clientdomain.com/xyzpage?utm_source=print&utm_medium=print&utm_campaign=printcampaign. We have started to notice that some of the vanity URLs are being indexed in Google search. To prevent this from happening should we be using a 301 redirect instead of a 302 and will the Google index ignore the utm parameters in the URL that is being 301 redirect to?  If not, any suggestions on how to handle? Thanks,

                      Technical SEO | | seogirl22
                      1
                    • BarcelonaExperience

                      Is it Detrimental to Repeat a Word in Our URL?

                      Hey guys! We run a tour company in Barcelona. Our company name is Barcelona Experience. We're customizing our URL's to include keywords which can be found in all the important areas on the page (title tage, meta descp., etc).
                      We want to change "www.barcelonaexperience.com/bike-tours" to "www.barcelonaexperience.com/barcelona-bike-tours"
                      We're worried the repetition of "barcelona" could be a bad thing. True, or not true? Thanks!

                      Technical SEO | | BarcelonaExperience
                      0
                    • bonnierSEO

                      Special characters in URL

                      Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!

                      Technical SEO | | bonnierSEO
                      0
                    • RyanOD

                      Removing Redirected URLs from XML Sitemap

                      If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.

                      Technical SEO | | RyanOD
                      0
                    • Kennethskonto

                      Cyrillic letter in URL - Encoding

                      Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth

                      Technical SEO | | Kennethskonto
                      0
                    • sesertin

                      Urls with or without .html ending

                      Hello, Can anyone show me some authority info on wheher links are better with or without a .html ending? Thanks is advance

                      Technical SEO | | sesertin
                      0
                    • brightonseorob

                      Someone is redirecting their url to mine

                      Hello, I have just discovered that a company in Poland www.realpilot.pl is directing their domain to ours www.transair.co.uk. We have not authorised this, neither do we want this. I have contacted the company and the webmaster to get it removed. If you search for the domain name www.realpilot.pl we (www.transair.co.uk) come up top. My biggest worry is that we will get penalised by Google for this re-direct as it appears to be done using some kind of frame. Does anyone know anything about this kind of thing? Many Thanks Rob Martin

                      Technical SEO | | brightonseorob
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.