• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. White Hat / Black Hat SEO
        4. Title Tag - Best Practices

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Title Tag - Best Practices

        White Hat / Black Hat SEO
        4
        8
        1439
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • patrickmilligan
          patrickmilligan last edited by

          I'm pretty new to seo but think I'm starting to get a decent grasp on it. One thing I'm really struggling with is how to organize the meta title tags on my website. I work in real estate and I'm noticing a lot of my local competitors that are ranking for the top keywords seem to using that particular keyword on every title tag within their website.

          An example would be www.paranych.com. Many of his internal pages have the word "Edmonton Real Estate" in the meta title tag, yet his home page is the page that is ranking for that particular keyword. It doesn't seem logical to have every one of my pages featuring the same keyword, but there are many examples within my industry of this working.

          Is the best practice with meta title tags to have your keyword on every title tag of your site or just the home page?

          Thx, Barry

          1 Reply Last reply Reply Quote 0
          • William.Lau
            William.Lau @patrickmilligan last edited by

            This may be that they do not know better or have limited resources. It doesn't matter what a competitor is doing as you can always do better.

            More than often the reason is because that is the default value for their meta tags.

            Meta descriptions and meta tags in general are for as you would say it "sales pitch". Meta data holds little to no weight in ranking as mentioned before.

            1 Reply Last reply Reply Quote 0
            • RebekahMay
              RebekahMay last edited by

              A lot of SEO clients we have are real estate agencies.  We always recommend that you diversify this information so as not to canibalize your own keywords.  We generally suggest location (such as Edmonton) and then other top keywords for your area, usually stuff like

              Edmonton Real Estate

              Edmonton Homes for Sale

              Edmonton Property Listings

              etc.

              We also suggest that you really take advantage of specific location searches, so if you have a property listing page in a specific area, it is a good idea to include the zip code.  This is where keyword data provided usually fails and you need an intimate knowledge of your area/industry because people often perform searches based on yard signs they have seen - and there will be no keyword data for this.

              1 Reply Last reply Reply Quote 0
              • patrickmilligan
                patrickmilligan last edited by

                I do realize that the meta description is more of your sales pitch that shows up in the serps but am still curious why my competition would use the same keyword in all of their title tags. Would this not diminish your ability the ability to rank on that keyword?

                William.Lau 1 Reply Last reply Reply Quote 0
                • dmccarthy
                  dmccarthy last edited by

                  There is <title>which is important both for ranking and is the headline used in the serps and then there is the <meta name="description" title="title that is display below the title in the serps"/> this is not a factor in the ranking algo, but is important as a creative.</p></title>

                  1 Reply Last reply Reply Quote 0
                  • William.Lau
                    William.Lau @patrickmilligan last edited by

                    Yes, my answer was assuming yo uare talking about meta title tag.

                    1 Reply Last reply Reply Quote 0
                    • patrickmilligan
                      patrickmilligan last edited by

                      Hi William, I am referring to the meta title tag. Sorry if that confused your answer. Would you answer be the same knowing this information?

                      William.Lau 1 Reply Last reply Reply Quote 0
                      • William.Lau
                        William.Lau last edited by

                        This happens often because a lot of platforms that sites run don't allow you to manipulate every single page. It is sometimes automated.

                        However, most sites allow you to pick from pages and posts, which is usually what is most important. Best practice title tags are generally to create a good CTR. Title tags have really little to no weight on SEO.

                        Meta tags are more for CTR and attracting the right user.

                        Let's say you have evaluations of real estate, you target is not to sell real estate but to provide reviews. You would gear your meta tags towards evaluations and reviews and not buy and sell. Attracting the right user will give you better numbers and actual conversions. You don't want someone visiting your site if they have no chance of converting in the first place anyway.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Shawn_Huber

                          Can I leave off HTTP/HTTPS in a canonical tag?

                          We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?

                          White Hat / Black Hat SEO | | Shawn_Huber
                          0
                        • HashtagHustler

                          Pointless Wordpress Tagging: Keep or unindex?

                          Simple as that. Pointless random tags that are serving no purpose other than adding apparent bulk to a website. They are just showing duplicate content and literally are random keywords that serve almost no purpose. And the tags, for the most part are only used on one page. If I remove them however, they will probably drop our site from around 650 pages to 450 (assuming I keep any tags that were used more than once). I  have read through some of the other posts on here and I know that Google will do some work as far as duplicate content is concerned. Now as far as UX is concerned, all these tags are worthless. Thoughts?

                          White Hat / Black Hat SEO | | HashtagHustler
                          0
                        • smulto

                          Hidden H1 Tags

                          I am trying to triple check this - I have a client who has all of their H1 tags as hidden.  As far as I am concerned, anything hidden is not a good thing for SEO. I am debating with their online store provider that this is not good practice.  Everything I am reading says it is not good practice.  They are saying it is for "My SEO experience would suggest otherwise.  In addition, the H1 adds semantic value for users with disabilities to help give them context with what the content of the page is." Did I miss something? They are a large brand and have not been penalized.  This has been happening for 8 months.

                          White Hat / Black Hat SEO | | smulto
                          0
                        • keeot

                          Unique page URLs and SEO titles

                          www.heartwavemedia.com / Wordpress / All in One SEO pack I understand Google values unique titles and content but I'm unclear as to the difference between changing the page url slug and the seo title. For example: I have an about page with the url "www.heartwavemedia.com/about" and the SEO title San Francisco Video Production | Heartwave Media | About I've noticed some of my competitors using url structures more like "www.competitor.com/san-francisco-video-production-about" Would it be wise to follow their lead? Will my landing page rank higher if each subsequent page uses similar keyword packed, long tail url?  Or is that considered black hat? If advisable, would a url structure that includes "san-francisco-video-production-_____" be seen as being to similar even if it varies by one word at the end? Furthermore, will I be penalized for using similar SEO descriptions ie. "San Francisco Video Production | Heartwave Media | Portfolio" and San Francisco Video Production | Heartwave Media | Contact" or is the difference of one word "portfolio" and "contact" sufficient to read as unique? Finally...am I making any sense?  Any and all thoughts appreciated...

                          White Hat / Black Hat SEO | | keeot
                          0
                        • VelasquezEF

                          Best Location to find High Page Authority/ Domain Authority Expired Domains?

                          Hi, I've been looking online for the best locations to purchase expired domains with existing Page Authority/ Domain Authority attached to them. So far I've found: http://www.expireddomains.net
                          http://www.domainauthoritylinks.com
                          http://moonsy.com/expired_domains/ These site's are great but I'm wondering if I'm potentially missing other locations? Any other recommendations? Thanks.

                          White Hat / Black Hat SEO | | VelasquezEF
                          1
                        • WebServiceConsulting.com

                          Tags on WordPress Sites, Good or bad?

                          My main concern is about the entire tags strategy. The whole concept has really been first seen by myself on WordPress which seems to be bringing positive results to these sites and now there are even plugins that auto generate tags. Can someone detail more about the pros and cons of tags? I was under the impression that google does not want 1000's of pages auto generated just because of a simple tag keyword, and then show relevant content to that specific tag. Usually these are just like search results pages... how are tag pages beneficial? Is there something going on behind the scenes with wordpress tags that actually bring benefits to these wp blogs? Setting a custom coded tag feature on a custom site just seems to create numerous spammy pages. I understand these pages may be good from a user perspective, but what about from an SEO perspective and getting indexed and driving traffic... Indexed and driving traffic is my main concern here, so as a recap I'd like to understand the pros and cons about tags on wp vs custom coded sites, and the correct way to set these up for SEO purposes.

                          White Hat / Black Hat SEO | | WebServiceConsulting.com
                          1
                        • LexisClick1

                          Would having a + plus sign between keywords in meta title have an effect on SEO?

                          I have seen one of my clients' competitors do this in their meta title and it got me a little intrigued... I understand that google uses the + sign as an operator in adwords, and to a certain extent, as a search tool, but would it help or make any difference to the SEO in the meta title/data  (eg. 'SEO+Marketing+Services')? Thanks

                          White Hat / Black Hat SEO | | LexisClick1
                          0
                        • petewinter

                          Can a Page Title be all UPPER CASE?

                          My clients wants to use UPPER CASE for all his page titles. Is this okay? Does Google react badly to this?

                          White Hat / Black Hat SEO | | petewinter
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.