Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Empty Meta Robots Directive - Harmful?
-
Hi,
We had a coding update and a side-effect of that was that our directive was emptied, in other words it now reads as:
on all of the site.
I've since noticed that Google's cache date on all of the pages - at least, the ones I tested - have a Cached date of no later than 17 December '12 - that's the Monday after the directive was removed on mass.
So, A, does anyone have solid evidence of an empty directive causing problems? Past experience, Matt Cutts, Fishkin quote, etc.
And then B - It seems fairly well correlated but, does my entire site's homogenous Cached date point to this tag removal? Or is it fairly normal to have a particular cache date across a large site (we're a large ecommerce site).
Our site: http://www.zando.co.za/
I'm having the directive reinstated as soon as Dev permitting.
And then, for extra credit, is there a way with Google's API, or perhaps some other tool, to run an arbitrary list and retrieve Cached dates? I'd want to do this for diagnosis purposes and preferably in a way that OK with Google. I'd avoid CURLing for the cached URL and scraping out that dates with BASH, or any such kind of thing.
Cheers,
-
Can't answer the API question I'm afraid.
However on the other bits - if you don't specify robots directive, search engines are likely to behave in the default manner - i.e. index, follow unless you're blocking them another way (i.e. robots.txt)
A good test of this would be if you've launched a page since the 17th and it's not in Google's index and you know you've been crawled.
Check in GWT for your crawl data - and don't worry about the cache because your users will always be taken to the current version of your site. It's only a concern if you're no longer being crawled.
If it's an ecommerce site, then it should just be one site-wide tweak to put index,follow back in. Re-create and re-submit your sitemap.xml to GWT then Google will go after all your new content as well - i.e. it hurries up re-crawling.
Hoping something helped you there
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robots.txt Tester - syntax not understood
I've looked in the robots.txt Tester and I can see 3 warnings: There is a 'syntax not understood' warning for each of these. XML Sitemaps:
Technical SEO | | JamesHancocks1
https://www.pkeducation.co.uk/post-sitemap.xml
https://www.pkeducation.co.uk/sitemap_index.xml How do I fix or reformat these to remove the warnings? Many thanks in advance.
Jim0 -
301 Re-directing 'empty' domains
Hello, My client had purchased a few domains and 301 re-directed them, pointing to our main website. As far as I am aware the 'empty domains' are brand related but no content has ever been displayed on them, and I doubt they have much authority. The issue here is that we took a dive in ranking for our main keyword, I had a look on ahrefs and found the below: | www.empty-domain/our-keyword | 30 | 19 | 1 | fb 0
Technical SEO | | SO_UK
G+ 0
in 4 | REDIRECT 301 TO www.main-domain/our-keyword | 8 Feb '175 d | The ranking dip happened at the same time as the re-direct was re-discovered / re-crawled. Could the 'empty' URL in question been causing us any issues? I understand that this is terrible practice for 301 redirects, I was hoping someone in the community could shed light on any possible solution for this.0 -
Finding websites that don't have meta descriptions
Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian
Technical SEO | | agencepicnic0 -
Robots.txt on subdomains
Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?
Technical SEO | | Whittie0 -
Blocking Affiliate Links via robots.txt
Hi, I work with a client who has a large affiliate network pointing to their domain which is a large part of their inbound marketing strategy. All of these links point to a subdomain of affiliates.example.com, which then redirects the links through a 301 redirect to the relevant target page for the link. These links have been showing up in Webmaster Tools as top linking domains and also in the latest downloaded links reports. To follow guidelines and ensure that these links aren't counted by Google for either positive or negative impact on the site, we have added a block on the robots.txt of the affiliates.example.com subdomain, blocking search engines from crawling the full subddomain. The robots.txt file is the following code: User-agent: * Disallow: / We have authenticated the subdomain with Google Webmaster Tools and made certain that Google can reach and read the robots.txt file. We know they are being blocked from reading the affiliates subdomain. However, we added this affiliates subdomain block a few weeks ago to the robots.txt, but links are still showing up in the latest downloads report as first being discovered after we added the block. It's been a few weeks already, and we want to make sure that the block was implemented properly and that these links aren't being used to negatively impact the site. Any suggestions or clarification would be helpful - if the subdomain is being blocked for the search engines, why are the search engines following the links and reporting them in the www.example.com subdomain GWMT account as latest links. And if the block is implemented properly, will the total number of links pointing to our site as reported in the links to your site section be reduced, or does this not have an impact on that figure?From a development standpoint, it's a much easier fix for us to adjust the robots.txt file than to change the affiliate linking connection from a 301 to a 302, which is why we decided to go with this option.Any help you can offer will be greatly appreciated.Thanks,Mark
Technical SEO | | Mark_Ginsberg0 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Internal search : rel=canonical vs noindex vs robots.txt
Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million
Technical SEO | | JohannCR0 -
Why has Google removed meta descriptions from SERPS?
One of my clients' sites has just been redesigned with lots of new URLs added. So the 301 redirections have been put in place and most of the new URLs have now been indexed. BUT Google is still showing all the old URLs in the SERPS and even worse it only displays the title tag. The meta description is not shown, no rich snippet, no text, nothing below the title. This is proving disastrous as visitors are not clicking on a result with no description. I have to assume its got something to do with the redirection, but why is it not showing the descriptions? I've checked the old URLs and he meta description is definitely still in the code, but Google is choosing not to show it. I've never seen this before so I'm struggling for an answer. I'd like to know why or how this is happening, and if it can be resolved. I realise that this may be resolved when Google stops showing all the old URLs but there's no telling how long that will take (can it be speeded up?)
Technical SEO | | Websensejim0