Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO Location Pages - ALT Image Tag Question
-
Hello Guru's,
I have a Hire Website whereby you can rent products online.
I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search.
These location pages also display 20 products per page.
My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific.
I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc
What do you think ?
thanks
Sarah.
-
I have approx. 1500 products which can be hired from 80
locations so what I have done it first split the products up into approximately 20
categories and then 8 to 10 subcategories per category and then have 80 location pages for each Category and sub category.Each location page also have a Google Business Local listing
as well.So , yes there is some degree of duplication as I have 20
categories x 80 cities and then least 8 Sub Categories per category x 80 citiesI have written unique content for the more popular cities on the category and sub category landing pages etc but as you can see, it would take me
years to write complete unique content everywhere… My site is currently 50K plus pages.I can’t see any other way of doing it ?
-
If you have several duplicate pages (with the exception of location), I do think you run the risk of being penalised for duplicate content.
Does each local area actually have a branch or is it all run from one location, with all the additioanl pages being written to garner the local belief that the service exists as a 'local service'? I've seen businesses do this and it doesn;t feel right to me. I agree with the previous poster that you'd be better building a national brand that services different parts of the country rather than making it look like you are a network of branches.
If your client does have several branches/franchises, I'd be tempted to make every page unique and about that local service. Use images specific to each location and title and alt tag accordingly.
-
if you need a real expert to write your content and you do to pull this off my recommendation would be somebody like James Agate he is a content genius and here's his website & information.
http://linkbuilding.tv/linkbuilding/james-agate-garrett-french-talk-link-prospecting/
-
Hello Sarah,
I honestly think MS you made that content 100% original and very different from any of the words used to describe the exact same product you are describing prior Google may come down hard on you.
Alt image text is anchor text for images think of it like that. There is probably even know you used different words to describe the same products a lot of similar words which Google's algorithm is able to pick up hopefully you did not just spend the content.
What you really want to do today is create a brand and have that brand rank all over the United States. I know it sounds a huge task and believe me it is but you're using location specific URLs on top of selling the same product, not trying to scare you I'm trying to get you to focus on one domain for these things.
If you do have the exact same image and you put the same anchor text and it or even Medea data yes they could be construed as duplicate content or the fact is if you posted these sites on the same hosting company or hosting account you most likely could share an IP block you needed a new C block IP address for each website or you will be caught by Google very quickly.
I think there's nothing really wrong with what you did unless you spun the content.
advice to you is billed one website and try these as well but focus on that one site that has great on page SEO using lots schemas and list the places where you work naturally in the content and that would mean creating a lot of content. I think if you go for strong site that will keep up with the national index you will fare the best. As Google places is extremely strong 90% of search in certain cases Dependent on what you are selling.
I am going to speak with a friend of mine regarding this and if they can convince me different which I don't believe they can I will let you know but seriously think of one good site for it the entire United States and Google likes Brands with the work you're putting in rewriting all these you can do a lot more with one website.
I hope I have been of help and I really hope I did not rain on your parade.
Respectfully,
Thomas Von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0 -
What does the "base href" meta tag do? For SEO and webdesign?
I have encounter the "base href" on one of my sites. The tag is on every page and always points to the home URL.
On-Page Optimization | | jmansd0