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Is it worth adding schema markup to articles?
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I know things like location, pagination, breadcrumbs, video, products etc have value in using schema markup. What about things like articles though?
Is it worth all the work involved in having the pages mark up automatically? How does this effect SEO, and is it worthwhile?
Thanks,
Spencer
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Thanks guys, We definitely mark up entities that have a chance of showing rich snippets, so far though I haven't seen any of these for purely article markup.
I guess that answers my question though, probably not worth the implementation costs at this time.
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At the moment, structured markup doesn't effect your SEO directly. Rather it improves the likelihood of your search results getting rich snippets which would then have higher click through rates.
Schema.org features a large variety in it's hierarchy so odds are that some of your articles fit in it's taxonomy:
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It depends on which articles are you creating. If you're writing a guide about an event you may find useful marking up localization, and dates of the event they will be showing in the serps too.
Also if you have user rating your content with reviews you'll find that interesting, the extrastars are always a ctr booster.
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