Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound link to PDF vs outbound link to page
-
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.
However, does linking to a PDF have the same effect?
e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.
Thanks!
-
Comprehensive... thanks!
-
PDF documents will be indexed.
If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information. You just need to get a mindset about using them creatively.</p></title>
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0