Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using phrases like 'NO 1' or 'Best' int he title tag
-
Hi All,
Quick question - is it illegal, against any rule etc to use phrases such as
'The No 1 rest of the title tag | Brand Name'
on a site?
-
Yep, this would work within the travel sector - The UKs No1 Destination etc etc.
I think it would only benefit the CTR, if the offering is indeed the best, or the client is happy to claim they are the best at what they do.
Thanks Guys
-
Applies to Travel for sure. Personally I think if you have the "award" or proof that you own the status as No 1 then use it. Your title tag is like your sales pitch. If you sell shit to me and you are the No 1 or the Best and don't say it, you might have missed new customer. I am more likly to click on something that claims to be No 1 or the Best, however, if I get there and it isn't true then bey bey. So I don't think it could hurt unless it's not true.
-
I was thinking more on the lines of improving CTR, as opposed to focusing blindly on a keyword stuffed title purely for the rank, like all the others in the top 5 in this niche.
Now the sites ranking, a more prominent way of attracting / making the listing stand out is required, so looking for valid options.
-
How many people search for "no1 android phone"? No many, so why put it in your title?
I would do some keyword research and target those terms.
-
Hi Matthew
I wouldn't have thought it would cause any problems as long as it was true.
If you can truthfully claim to be the 'best' or 'No1' in your business market its worth double checking that there are keywords based around this for your brand/business before changing your title tag.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
What heading tag to use on sidebars and footers
Hello, I have some awareness of how to use H1, H2 and H3.
On-Page Optimization | | kowston
H1 only once per page as the main page heading.
H2's should be subheadings, H3's are sub-sub headings of the and so on.
This structure gives hierarchy and opportunities to use additional keywords in an order of priority. I can clearly understand how this would work in an article but what about other content on the page such as global/frequently repeated elements like sidebars and footers? I see sites - and in particular, I have examed SEO focused sites - that use H3, H4 and H5 in these instances seemingly giving themselves scope to use at least H2 tags as part of the page content and break out of the structure hierarchy when dealing with sidebars and footers. I suppose this could signal theses headings are sections of the page that are less relevant than the main article content but that is just an assumption. I don't know what is correct.0 -
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Title tag length
Hi, I am fairly new to SEO and have just noticed the end of my title text has been cut off by Google in the serps results. Everything i have read tells me titles should be maximum of 70 characters, however, Google is only displaying 54. See below Security systems | wireless | battery powered | Police... Nobody else on the page is showing more than 54 characters. Am i missing something obvious? Any and all help gratefully appreciated. Thanks Si
On-Page Optimization | | DaddySmurf0 -
How bad is it going over 70 character for title tag length?
I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?
On-Page Optimization | | EcommerceSite0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0