Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Selling Products with a similar meta description
- 
					
					
					
					
 Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem... 
- 
					
					
					
					
 Hi Roy Well in that case then i would be wary of duplicate content & descriptions etc I would really focus on trying to develop content/product descriptions to highlight differences between them This is almost certainly worth watching: http://a-moz.groupbuyseo.org/webinars/ecommerce-seo-fix-and-avoid-common-issues Cheers Dan 
- 
					
					
					
					
 I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description. 
- 
					
					
					
					
 Yes, I understand this. But, the products are similar but not variations. For example bikes; have different models, types, but the overall descriptions are pretty much the same. We have found customers prefer products of each to search rather then clicking options for this and that. Hope this makes it more understandable to what I am trying to say. 
- 
					
					
					
					
 correct! and include a canonical tag on the variations pages to the master 
- 
					
					
					
					
 Hi Roy It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations. For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc) Hope that helps All Best Dan 
Browse Questions
Explore more categories
- 
		
		Moz ToolsChat with the community about the Moz tools. 
- 
		
		SEO TacticsDiscuss the SEO process with fellow marketers 
- 
		
		CommunityDiscuss industry events, jobs, and news! 
- 
		
		Digital MarketingChat about tactics outside of SEO 
- 
		
		Research & TrendsDive into research and trends in the search industry. 
- 
		
		SupportConnect on product support and feature requests. 
Related Questions
- 
		
		
		
		
		
		Keyword appearing on almost every slug of product pages = over-optimizatio
 Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks On-Page Optimization | | Veptune
 Small forks
 Plastic forks
 Red fork
 etc.. And plenty of product pages with slugs and H1 like: Small red fork
 Large plastic fork
 18th-century fork
 etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks0
- 
		
		
		
		
		
		Canonicalising a product with multiple variants
 I am working with an ecommerce site and have encountered an issue I haven't come across before and would appreciate some advice on how to proceed. There are multiple variation products with one master product and then up to 20 or 30 variant products, the variation could be colour, size or both. The site has been set up to canonicalise all the variations to the master variant product, which I understand to be best practice. But, this is where the issue occurs, the master variant product URL 302 redirects to one of the variant product URLs. Example below. My question is, is this harmful to our SEO efforts? Would be be best to canonicalise to a preferred colour or size variation? EXAMPLE: Master variant product: www.example.co.uk/primary-category/product-123 Seeing this product on the page and clicking will 302 redirect to www.example/co.uk/primiary-category/product-123/colour-456 On page www.example/co.uk/primiary-category/product-123/colour-456 the canonical tag is www.example.co.uk/primary-category/product-123 Any help with this would be greatly appreciated. On-Page Optimization | | SimonKenworthy0
- 
		
		
		
		
		
		Can we change Title and/or Descriptions Dynamically Based on Search Query
 If I recall we used to be able to change our title attributes tag dynamically based on the search query but not sure if it's possible now or if it makes sense to do so. Thoughts? Rosemary On-Page Optimization | | RosemaryB1
- 
		
		
		
		
		
		Different meta-description per country?
 I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this? On-Page Optimization | | WeAreDigital_BE0
- 
		
		
		
		
		
		Can I add multi location business cities to homepage meta title or desc.?
 I have a business with 6 locations (in the same state) but very different cities. We we expanded from one location with the city name in the URL we followed best practices to move to the new domain without the singular city name in the URL. We definitly took a hit on the organic side and I'm trying to figure out best practice for where to add geo info. Currently I have geo info: -In footer On-Page Optimization | | beehiive
 -Contact Page -On local page It's a WP site and each location has it's own page (ie. locations/geolocation_keyword). I know all other locations will take sometime but my concern is the hit we took on the original location that had geo-target URL. I guess really my question is simply can I include city names in homepage meta title and desc.?
 and is there anything else I can do to bounce back organically on the original city faster?0
- 
		
		
		
		
		
		Ecommerce On-Site SEO: Keywords in Category Descriptions
 Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks. On-Page Optimization | | BobGW0
- 
		
		
		
		
		
		How to Define Best URL Structure for Product Pages?
 I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages? On-Page Optimization | | CommercePundit0
- 
		
		
		
		
		
		Alt tag matching product titles - e-commerce
 Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie On-Page Optimization | | sichristie0
 
			
		 
			
		 
			
		 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				