Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I put meta descriptions on pages that are not indexed?
-
I have multiple pages that I do not want to be indexed (and they are currently not indexed, so that's great).
They don't have meta descriptions on them and I'm wondering if it's worth my time to go in and insert them, since they should hypothetically never be shown.
Does anyone have any experience with this? Thanks!
The reason this is a question is because one member of our team was linking to this page through Facebook to send people to it and noticed random text on the page being pulled in as the description.
-
If you are sending Facebook and Twitter Trafic to these pages try and use Facebook OpenGraph and Twitter Cards
-
Hi Brittany,
While it is not essential to have meta descriptions for each page, especially if they are not indexed by Google, there can still be some benefit to having meta descriptions for pages people are linking to. Users can see the meta description if the page shows up during a search query, and sites with strong meta descriptions tend to come across as more professional. There is always a chance the page can show up in other search engines and directories, so you won’t want to worry about random text showing up. There is no real ranking benefit to meta descriptions, but Google does indicate whether meta descriptions are too long, too short, or too similar in Webmaster Tools, so it would seem Google would consider proper meta descriptions to be of at least some value.
-
Brittany,
You need to come up with a strategy and stick with it. You didn't say what type of page your "No Index" page is. But you may have a very good reason why you classify it a no index page. It just seems counter productive to no index that page or a group of pages, but yet encourage social media to link to it.
Heck no one wants to go back later and optimize a page that should have been optimized to begin with. Normally we use a template when building a web page so that all of items we want to index for are conveniently available to drop into the page being built.
A sound strategy of how pages are linked, keywords to use for each category, and titled will in the long run be easier to maintain, and make upgrading later so much more easy, rather than trying to go back and change an ever increasing mountain of pages later as your strategy changes.
-
I think you hit the nail on the head with your last line. I would do it just for the social share pulling up the snippet that you have crafted versus some random part of the page getting ripped out of it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to get a list of all pages of your website that are indexed in Google?
I am trying to put together a comprehensive list of all pages that are indexed in Google and have differing opinions on how to do this.
Technical SEO | | SpodekandCo0 -
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Does Google index internal anchors as separate pages?
Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico
Technical SEO | | netzkern_AG0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
Templates for Meta Description, Good or Bad?
Hello, We have a website where users can browse photos of different categories. For each photo we are using a meta description template such as: Are you looking for a nice and cool photo? [Photo name] is the photo which might be of interest to you. And in the keywords tags we are using: [Photo name] photos, [Photo name] free photos, [Photo name] best photos. I'm wondering, is this any safe method? it's very difficult to write a manual description when you have 3,000+ photos in the database. Thanks!
Technical SEO | | TheSEOGuy10 -
WordPress - How to stop both http:// and https:// pages being indexed?
Just published a static page 2 days ago on WordPress site but noticed that Google has indexed both http:// and https:// url's. Usually I only get http:// indexed though. Could anyone please explain why this may have happened and how I can fix? Thanks!
Technical SEO | | Clicksjim1 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0