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        4. Special Characters in Title Tags & Meta Descriptions

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        Special Characters in Title Tags & Meta Descriptions

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        • ZAG
          ZAG Subscriber last edited by

          Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated.

          Thank you!

          1 Reply Last reply Reply Quote 1
          • donford
            donford last edited by

            They will not negatively effect your SEO. In general the pipe character " | " is used to separate title segments. Further situations make sense as well like "&" is used to shorten "and" since "and" is generally of no value. Thus, "&" saves you 2 characters.

            For example the title of this page is:

            Special Characters in Title Tags & Meta Descriptions | Moz Q&A

            Hope this helps,

            Don

            1 Reply Last reply Reply Quote 0
            • ZAG
              ZAG Subscriber @BrightHealth last edited by

              Interesting information. Thank you.

              1 Reply Last reply Reply Quote 0
              • BrightHealth
                BrightHealth last edited by

                For your reference:

                • http://a-moz.groupbuyseo.org/community/q/is-it-ok-to-use-encoded-special-characters-in-meta-titles
                • http://a-moz.groupbuyseo.org/community/q/are-ampersands-in-title-tags-helpful-or-harmful
                • http://a-moz.groupbuyseo.org/community/q/using-commas-in-the-tittle-tag

                The general thought is that they will take up valuable ranking landscape, since your title lengths are limited to begin with.

                watch?v=jHSqLYUPq8w

                ZAG 1 Reply Last reply Reply Quote 2
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