Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Special Characters in Title Tags & Meta Descriptions
-
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated.
Thank you!
-
They will not negatively effect your SEO. In general the pipe character " | " is used to separate title segments. Further situations make sense as well like "&" is used to shorten "and" since "and" is generally of no value. Thus, "&" saves you 2 characters.
For example the title of this page is:
Special Characters in Title Tags & Meta Descriptions | Moz Q&A
Hope this helps,
Don
-
Interesting information. Thank you.
-
For your reference:
- http://a-moz.groupbuyseo.org/community/q/is-it-ok-to-use-encoded-special-characters-in-meta-titles
- http://a-moz.groupbuyseo.org/community/q/are-ampersands-in-title-tags-helpful-or-harmful
- http://a-moz.groupbuyseo.org/community/q/using-commas-in-the-tittle-tag
The general thought is that they will take up valuable ranking landscape, since your title lengths are limited to begin with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Description for ALL my Posts is Being Overwritten!
Every single one of my posts meta descriptions are being overritten with the same meta description! I use Yoast and have proper meta descriptions in my posts, but something seems to be overriding them. https://ibb.co/rcgWNXb Any idea what could be causing this? Thank you!!! Mike
Technical SEO | | naturalsociety1 -
Problems with Meta Title on Bing
On the Bing search engine, it isn't showing the actual meta title we have for a website. It's showing something different. However, the correct meta title is showing on the Google search engine. Has anyone had the same issue? Has anyone been able to fix this issue? Thanks for your help!
Technical SEO | | Harrison.Stickboy0 -
Finding websites that don't have meta descriptions
Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian
Technical SEO | | agencepicnic0 -
Setting title tag with javascript/jquery
Hi there, I'm looking for some advice. I've recently implemented a few jQuery functions which gets specific content from the page and then sets the title and description. See working example here. It seems to work fine but my question I have is whether Google bots can read it and whether it might actually hinder my SEO efforts? Any advice would be really appreciated! Peter
Technical SEO | | peterallen0 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Yoast SEO Plugin and Theme Conflict - Meta Tags
I have installed yoast seo plugin and a theme that I purchased.
Technical SEO | | vivadata
I have added site title and meta description for the index page through yoast seo plugin see here http://screencast.com/t/AdjMynym8Tm however this does not work as can be seen on the test site
http://importingtips.com/test/ does anyone have any advice? Thanks0 -
How should I shorten my titles?
I've read that page titles can't/shouldn't be more than 70 characters long. Out of around 1,000 products we have about 150 that have legitimate titles that exceed this character limitation. We plan on automatically truncating these. Should I just cut the titles off at 70 characters or should I cut them off and add a "..."? Does it even matter?
Technical SEO | | dbuckles0