Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does using data-href="" work more effectively than href="" rel="nofollow"?
-
I've been looking at some bigger enterprise sites and noticed some of them used HTML like this:
<a <="" span="">data-href="http://www.otherodmain.com/" class="nofollow" rel="nofollow" target="_blank"></a>
<a <="" span="">Instead of a regular href=""
Does using data-href and some javascript help with shaping internal links, rather than just using a strict nofollow?</a>
-
I think this is actually a really good question. The main reason most SEOs these days don't "sculpt" or "shape" with nofollow links anymore has to do with the fact that they will still take away from the total amount of pagerank available to be passed on to other links on the page. So the question I'm reading above seems to be:
Do<a data-href...="" links="" still="" take="" a="" portion="" of="" pagerank="" away="" from="" the="" total="" pr="" available="" to="" be="" passed="" on="" other="" same="" page?<="" p=""></a>
<a data-href...="" links="" still="" take="" a="" portion="" of="" pagerank="" away="" from="" the="" total="" pr="" available="" to="" be="" passed="" on="" other="" same="" page?<="" p="">My answer is "I don't know" but I'd like to see a test if anyone can think of a way to try it out.</a>
<a data-href...="" links="" still="" take="" a="" portion="" of="" pagerank="" away="" from="" the="" total="" pr="" available="" to="" be="" passed="" on="" other="" same="" page?<="" p="">However, even if the test came back saying "No, these are treated differently and do not currently affect the total amount of PR available to other links on the page" I still would not use it for the purpose of pagerank sculpting. The reason is that how Google treats these links today can change tomorrow, making "tactics" like this a bad idea IMHO. It just leaves a mess for either you or some other poor SEO to cleanup later.
If I don't want pagerank to pass through a link on a page I simply don't put the link on the page. In extreme circumstances where there is no other way around it I might consider obfuscating the link with some javascript, for instance. However, even if you block the .js file that handles this "link" in the robots.txt file Google still executes it (as you can see when viewing the cached version on Google for pages that do this).</a>
-
Hi Jonathan,
I highly doubt it, you normally use the data-href to trigger some events with JavaScript and as these links still have the rel="nofollow" it probably will have the same value (0, as it's nofollow) to search engines.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console "Text too small to read" Errors
What are the guidelines / best practices for clearing these errors? Google has some pretty vague documentation on how to handle this sort of error. User behavior metrics in GA are pretty much in line with desktop usage and don't show anything concerning Any input is appreciated! Thanks m3F3uOI
Technical SEO | | Digital_Reach2 -
What is the difference between "Referring Pages" and "Total Backlinks" [on Ahrefs]?
I always thought they were essentially the same thing myself but appears there may be a difference? Any one care to help me out? Cheers!
Technical SEO | | Webrevolve0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Dofollow and Nofollow links
What is the difference between dofollow and nofollow links? I know that some sites/blogs only let you post nofollow links. In such a case how do I know if a comment I posted on a certain site will be a nofollow or dofollow? How about big traffic sites such as Huff Post. Do they only allow nofollow links?
Technical SEO | | greenfoxone0 -
Does anyone use pingler and is it any good
Hi, i have joined pingler and pay per month to use it but i have not seen any difference with traffic or google rankings and i would like to know if anyone else is using the paid version of pingler.com and if they find it a good service
Technical SEO | | ClaireH-1848860 -
Does the rel="bookmark" tag have any SEO impication?
I'm assuming the rel="bookmark" tag doesn't have any SEO implications but I just wanted to make sure it wasn't viewed like a nofollow by search engines.
Technical SEO | | eli.boda0 -
Use webmaster tools "change of address" when doing rel=canonical
We are doing a "soft migration" of a website. (Actually it is a merger of two websites). We are doing cross site rel=canonical tags instead of 301's for the first 60-90 days. These have been done on a page by page basis for an entire site. Google states that a "change of address" should be done in webmaster tools for a site migration with 301's. Should this also be done when we are doing this soft move?
Technical SEO | | EugeneF0 -
Secondary Menu - nofollow or other strategy?
We have a "secondary main menu" on a site that displays some popular pages of the site. They are in the main navigation of the site as subpages but we wanted to highlight them on every page of the site through this secondary menu. so this secondary menu is the same on every page of the site. So we have the main menu on the top of the site, subpages on the left and this secondary menu below the subpages (in a blue box so they stand out). Is this secondary menu confusing for the structure of the site or negative at all (in relation to robots, not UX)? Should we nofollow these links in the secondary menu? thanks for replies!
Technical SEO | | Motava0