Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Http to https - is a '302 object moved' redirect losing me link juice?
-
Hi guys,
I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code.
I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both.
There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link.
Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301?
Cheers, Jez
-
Many thanks guys
J
-
Short answer is definitely yes.
If you want to pass on the link equity/juice/strength, you'll want to implement a 301 redirect ASAP.
However, some studies have shown that over time a 302 may pass equity. So it's not a completely lost cause, but we're looking at months (possibly years) for that to pass with a 302, so where you can just use a 301.
-
Definitely YES!
Use a 301 as soon as possible... this is the only correct way to ensure that your linkjuice is passed to the new URL
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to http to https - Pros and Cons
Hi, I know its best practice to redirect a website from http to https, instead of having many entry point to your website. When a website has been running for a long time on http and https, what are the SEO Pros and Cons of implementing a redirect from Http to Https?
Technical SEO | | FreddyKgapza1 -
Move a Wordpress Site to HTTPS with Bluehost
HI Guys, do you think that the following guide is enoght to move a bluehost wordpress site to https in a seo best practive way? https://www.shoutmeloud.com/free-ssl-certificate-bluehost-hosting.html Basically their steps are: Install SSL on Bluehost panel Install Really Simple SSL Wp Plugin Edit Your .htacess File & Add The Code For HTTP To HTTPS Redirection Update All HTTP URLs In Database To HTTPS Using Search and Replace Plugin Use Broken Link Checker plugin & use its redirection module to find links to 3rd party sites with HTTP that should now be HTTPS. Last thing to do Submit your new HTTPS site to Google Search Console & submit your sitemap. Update your profile link on Google Analytics. Update your website links on social media profiles & anywhere else they exist. This step you can do in pieces in the coming days. Read this guide to learn more about HTTP to HTTPS migration & fixing mixed content. If you disabled Who.Is guard for your domain name, you can enable it now. Do you know a better practical guide for wordrpess? in term of usefull plugins to handle the migration? Tx to everyone!
Technical SEO | | Dreamrealemedia0 -
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
404 error - but I can't find any broken links on the referrer pages
Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.
Technical SEO | | PooleyK0 -
Does 'framing' a website create duplicate content?
Something I have not come across before, but hope others here are able offer advice based on experience: A client has independently created a series of mini-sites, aimed at targeting specific locations. The tactic has worked very well and they have achieved a large amount of well targeted traffic as a result. Each mini-site is different but then in the nav, if you want to view prices or go to the booking page, that then links to what at first appears to be their main site. However, you then notice that the URL is actually situated on the mini-site. What they have done is 'framed' the main site so that it appears exactly the same even when navigating through this exact replica site. Checking the code, there is almost nothing there - in fact there is actually no content at all. Below the head, there is a piece of code: <frameset rows="*" framespacing=0 frameborder=0> <frame src="[http://www.example.com](view-source:http://www.yellowskips.com/)" frameborder=0 marginwidth=0 marginheight=0> <noframes>Your browser does not support frames. Click [here](http://www.example.com) to view.noframes> frameset> Given that main site content does not appear to show in the source code, do we have an issue with duplicate content? This issue is that these 'referrals' are showing in Analytics, despite the fact that the code does not appear in the source, which is slightly confusing for me. They have done this without consultation and I'm very concerned that this could potentially be creating duplicate content of their ENTIRE main site on dozens of mini-sites. I should also add that there are no links to the mini-sites from the main site, so if you guys advise that this is creating duplicate content, I would not be worried about creating a link-wheel if I advise them to link directly to the main site rather than the framed pages. Thanks!
Technical SEO | | RiceMedia0