Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best practice for footer in ecommerce - Shall I add Top Category links?
-
What would you recommend regarding links to "Top Products" and "Top Categories" in footer?
- Would you add them to give extra link juice to top categories?
- would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages?
- would you vary these top category links in footer according to main category
-
thanks for the feedback. Will stick to few dynamic footer category links and test it.
-
Takeshi gave some great advise, and I agree.
I do like the idea of varying the footer navigation by category though. For example, you might interlink Men's Shoes with Women's Shoes, but you wouldn't want to link to Women's Shoes from Men's Shirts. Keeping the footer from being site-wide and making the links more relevant to the page their on will, I think, allow those footer links to carry more weight than they would otherwise.
Whatever you choose, make sure it's best for your users. Do that and it's difficult to go wrong.
-
Yeah, I'm not a big fan of mega menus or mega footers. Every link on a page dilutes the value of every other link on the page, so keep the number of links per page as low as possible, while optimizing for usability.
-
I agree with Takeshi. You should put more emphasis on what users want.
However based on my experience, if you limit the URLs to say 4-5 you would see some benefits. However if you plan to put much more, I wouldn't so much advice it.
K
-
Links in the footer carry very little link value, so I wouldn't add top category links to the footer just for SEO purposes. Looks at it more from a design/user experience perspective. If having the links in the footer makes navigation easier, then go for it.
As with anything else, the best thing to do is to test it. Install a click tracker such a CrazyEgg or ClickTale and see how people actually navigate the site. Test having the links in the footer vs removing them, and see if it affects usability, conversions rates, or SEO performance. Then keep the links that work the best.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Harms of hidden categories on SEO
On our website we have some invisible/hidden categories on our site. Can anyone advise whether these are harmful in terms of SEO?
On-Page Optimization | | CostumeD0 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
Tags vs. Categories? What should I use?
I'm starting with a blog (self-hosted wordpress) and I'm thinking of the following content structure so that the readers are easily able to locate relevant content: Background: It's a blog which gives people relevant info about government jobs. To start with we will just be publishing information about these jobs but over a period of time also intend to post content that helps readers prepare for these jobs. In other words, right now it's just about detailed job notifications but in the coming months, we shall also post about preparation-related information. Typically, each of the job notifications can be bifurcated like: Jobs basis industry Banking Railways Clinical, etc. Jobs basis company ABC co. DEF co. XYZ co. etc. Jobs basis State / City City 1 City 2, etc. Jobs basis educational qualification Graduation Post-Graduation, etc. Now, I'm seriously confused how should I structure this data from the perspective of Categories & Tags such that it's reader as well as SEO-friendly. Do note that each of the government jobs post ideally falls in a couple of above mentioned categories. Thanks..
On-Page Optimization | | Shalin.TJ0 -
Image naming best practices?
While I have found many good sources of information for naming images for SEO purposes, I'm having trouble finding an up-to-date, exhaustive and authoritative source for image names, alt tags, etc. For instance... Max characters for image name? Max hyphens? How descriptive should you be? "ice-cream-flavors-icon_._jpg" or "ice-cream-flavors.jpg" or simply "ice-cream.jpg" How similar should the image name, alt text and page title be? At what point are you overusing a keyword? Rules to follow? So much more, but you get the idea! Anyone have a good reference or an answer to all things related to images and SEO? Thanks!
On-Page Optimization | | OSD0 -
301 Redirect to product page or category?
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
On-Page Optimization | | odegi0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Best Practice for Deleting Pages
What is the best SEO practice for deleting pages? We have a section in our website with Employee bios, and when the employee leaves we need to remove their page. How should we do this?
On-Page Optimization | | Trupanion0