• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Branding
        4. Should I remove spaces from my brand name?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Should I remove spaces from my brand name?

        Branding
        4
        4
        7336
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • kadesmith
          kadesmith last edited by

          I'm looking for some second opinions on this one.  In talking with another SEO, he is of the opinion that if my company name is two words like Crazy Man, I should write some news release that have my brand combined as Crazyman because it is a variant of the brand name.  He claims that Google does not look at my brand as Crazy Man, but as one word and in Google's mind Crazyman as one word is my brand.

          What do you all think?

          1 Reply Last reply Reply Quote 1
          • DennisSeymour
            DennisSeymour last edited by

            What I do for situations like that (I would assume the short term goal would be to start showing up for that brand when you search for it)  - I'd decide if it's really possible to get on that search term quickly. For the example "Crazy Man" I would deem it to be a longer term project since it's very general and even a kid will type that in. I would go for the "no-space" version for this one

            For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand"

            Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the alternate version for a certain % of the time. Long term, you'd see your brand to start ranking for that as well.

            Personally i prefer making up unique names when im starting a new business, it makes the branding/seo part easier lol

            Hope I helped you out somehow 🙂

            1 Reply Last reply Reply Quote 0
            • danatanseo
              danatanseo last edited by

              I agree with Peter. This is an interesting question and one that many brands face. It reminds me a little of a similar question that was asked recently here in Q&A regarding ampersands in brand names.

              Here's my advice. Part of writing your business plan should include determining certain "branding" rules and guidelines. These should include official logos, colors, fonts, style sheets, etc. Make all of that play into your branding. Then, stick to it like glue unless there's some earth-shattering, mind-warping reason to rock boat and change it.

              Like Peter, our brand name is two words "CCI Solutions." Our brand name is further complicated by the fact that there are probably a dozen or so other "CCI Solutions" in the world, spanning industries from HR, to healthcare to online learning. We've suffered difficulty giving our brand an "identity" because of our own inconsistencies and ambivalence towards what we call ourselves and how we present ourselves. If your presentation is inconsistent, your potential loyal fans are going to be confused and confusion is something you never want when carving out a place for yourself.

              Choose one or the other using careful consideration and common sense, and then relentlessly stick to it and drive it home.

              1 Reply Last reply Reply Quote 5
              • crackingmedia
                crackingmedia last edited by

                Hi Kade

                I think it depends on the two words really. There was an example the other day of a company called ConvertMedia that didn't rank in the search results for Convert Media for the reason that the intent of a search like that is to find answers to how to convert media. So in that case the one word brand name worked against them, but the very fact of having a one word name identified them as that brand.

                The brand name of my business however is two words: Cracking Media. If however you search for CrackingMedia we still turn up top in the search results, but it does ask do you mean "Cracking Media".

                In terms of what your SEO friend has said I am not sure that gives you a conclusion, but I hope the thoughts above may help.

                Peter

                1 Reply Last reply Reply Quote 5
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • stephenfishman

                  Why not just use an alias if the only change is a different domain Name?

                  We are rebranding our store with a new name. We have purchased a NewDomainName.  Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo.  This is an e-commerce site with over 100 categories of artisan made products.  So once we move the site, the old domain will be empty. Thank you Stephen

                  Branding | | stephenfishman
                  1
                • CommandPartners

                  Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.

                  Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.

                  Branding | | CommandPartners
                  0
                • Kingalan1

                  Avoid Keyword in New Domain Name?

                  We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a  company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan

                  Branding | | Kingalan1
                  0
                • DigitalNTT

                  In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?

                  When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company.  The  URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?

                  Branding | | DigitalNTT
                  0
                • storemachine

                  Spam in search engine results for company brand name

                  Hi, I'm having a strange problem with a certain comapny. When you Google their brand name the first 8 results or so are related - their site, Google+ page, Twitter etc. The rest of the results are completely unrelated to the site and much of it is in another language and looks really spammy. According to the site owner until recently the first 50-60 results were related - mostly local results, press releases, and franchise companies listing his business. They don't have a great link profile but that shouldn't have them dropping out of the results, especially since they're still ranking in the top 1-8 positions. Here's the strangest part: the company name is Libertana. All the spammy results are not so much spammy, they're related to the syllable "na". Examples: Ivanyukite-Na Mineral Data įt$koka!na's sounds on SoundCloud - Hear the world's sounds Bosiniya na Herizegovina - Wikipedia What on earth is going on? Why would they rank for the last syllable of their name?

                  Branding | | storemachine
                  0
                • JoshKimber

                  Do Dashes in Domain names hurt SEO ranking?

                  I have found conflicting reports online whether or not dashes in domain names hurt/help ranking.  Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong.  Here's his comment. "Reject Hyphens and Numbers
                  Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use?  Or, are domains with hyphens considered spammy? Thanks in advance.

                  Branding | | JoshKimber
                  1
                • VistageSEO

                  There was a really awesome Brand Video at Mozcon last year

                  It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!

                  Branding | | VistageSEO
                  1
                • TexaSEO

                  Looking for examples of a B2B brand spinning off B2C products on to separate websites

                  Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site.  I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.

                  Branding | | TexaSEO
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.