Partial duplicate content and canonical tags

[Jenny1]

Hi - I am rebuilding a consumer website, and each product page will contain a unique product image, and a sentence or two about the product (and we tend to use a lot of the same words in different ways across products). I'd like to have a tabbed area below the product info that talks about the overall product line, and this content would be duplicate across all the product pages (a "Why use our products" type of thing).

I'd have this duplicate content also living on its own URL's so they can be found alone in the SERP's. Question is, do I need to add the canonical tag to this page, since there's partial duplicate content on the product pages? And if I did that, would my product pages go un-indexed?? I understand how to handle completely duplicated content, it's the partial duplicate that I'm having difficulty figuring out.

[anthonydnelson]

Hi Jenni1,

You are right to be concerned. Do not use the canonical tag like you have described above.

I would recommend putting that content on it's own unique page. Then, pull in the content to your product pages via a an ajax request to pull that content into the tabbed area. This would make the content visible for the user but not a part of the page html for the search engines.