• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Best & easiest way to 301 redirect on IIS

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Best & easiest way to 301 redirect on IIS

        Technical SEO
        4
        13
        3737
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • 2MSens
          2MSens last edited by

          Hi all,

          What is the best and easiest way to 301 redirect URLs on IIS server?

          I got access to the FTP and WordPress back office, but no access to the server admin.

          Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server?

          Thanks!

          1 Reply Last reply Reply Quote 0
          • 2MSens
            2MSens @MichaelC-15022 last edited by

            Thanks a lot for your answer 🙂

            1 Reply Last reply Reply Quote 0
            • MichaelC-15022
              MichaelC-15022 last edited by

              You have two options:

              1. Set it up in IIS Manager (best option, least overhead for the server, need no coding skills)
              2. Code it in classic ASP in a global include file that all pages reference before sending content back to the browser.

              Here's a great article that walks you through the IIS config option.  For this, you need access to IIS Manager:

              http://www.proworks.com/blog/2010/02/11/adding-a-301-redirect-in-iis-for-individual-pages-with-non-aspx-extensions/

              Sounds like that option is unavailable to you however.

              For the other option:  your site probably has a file or two that's included at the start of all web pages.  (If not, you can add it).  In that file, you'll want to check the URL passed in like this:

              Dim sThisPage                = Request.ServerVariables("SCRIPT_NAME")

              If (LCase(sThisPage) = "/oldpage.aspx") Then

              Response.Status            = "301 Moved Permanently"
                      Response.AddHeader        "Location", "http://" & sThisServer & "/newpage.aspx"
                      Response.End
              End If

              2MSens 1 Reply Last reply Reply Quote 1
              • 2MSens
                2MSens last edited by

                Any IIS expert around?.. 😃

                1 Reply Last reply Reply Quote 0
                • Andy.Drinkwater
                  Andy.Drinkwater @2MSens last edited by

                  There - you can see how often I have worked on IIS servers 😉

                  1 Reply Last reply Reply Quote 1
                  • 2MSens
                    2MSens @Andy.Drinkwater last edited by

                    there is no .htaccess on IIS servers 😉

                    Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                    • 2MSens
                      2MSens @vmialik last edited by

                      No problem, I'll have a look for another website 😉 thanks

                      1 Reply Last reply Reply Quote 0
                      • Andy.Drinkwater
                        Andy.Drinkwater @vmialik last edited by

                        Nor was I.

                        If you have FTP access, you might then have to work in the .htaccess file and build the redirects in there.

                        -Andy

                        2MSens 1 Reply Last reply Reply Quote 0
                        • vmialik
                          vmialik @2MSens last edited by

                          Bummer, I was not aware of that, its such an awesome plugin

                          Andy.Drinkwater 2MSens 2 Replies Last reply Reply Quote 1
                          • 2MSens
                            2MSens @vmialik last edited by

                            Hi Vadim,

                            Thanks for your answer, however it looks that the redirection plugin works only for apache servers.

                            vmialik 1 Reply Last reply Reply Quote 0
                            • 2MSens
                              2MSens @Andy.Drinkwater last edited by

                              Hi Andy,

                              thanks, it works for IIS servers too?

                              • Benoit.
                              1 Reply Last reply Reply Quote 0
                              • vmialik
                                vmialik last edited by

                                Hi Benoit,

                                Yes, Andy is totally on it. Server side redirects are faster, however if you have Wordpress a plugins make it so much easier and convenient.

                                Also if you want other powerful features like: 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects, and more Try Redirection plugin

                                Hope this Helps!

                                2MSens 1 Reply Last reply Reply Quote 0
                                • Andy.Drinkwater
                                  Andy.Drinkwater last edited by

                                  Absolutely - Install this plugin: http://wordpress.org/plugins/simple-301-redirects/

                                  I use this on a couple of my own sites and it works a treat.

                                  -Andy

                                  2MSens 1 Reply Last reply Reply Quote 0
                                  • 1 / 1
                                  • First post
                                    Last post

                                  Browse Questions

                                  Explore more categories

                                  • Moz Tools

                                    Chat with the community about the Moz tools.

                                  • SEO Tactics

                                    Discuss the SEO process with fellow marketers

                                  • Community

                                    Discuss industry events, jobs, and news!

                                  • Digital Marketing

                                    Chat about tactics outside of SEO

                                  • Research & Trends

                                    Dive into research and trends in the search industry.

                                  • Support

                                    Connect on product support and feature requests.

                                  • See all categories

                                  Related Questions

                                  • davidvogel

                                    Best redirect destination for 18k highly-linked pages

                                    redirect redirect chain technical seo 301 redirects

                                    Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

                                    Technical SEO | | davidvogel
                                    1
                                  • snorkel

                                    1000 Pages on old website. What to do with the 301 redirects for this domain?

                                    Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!

                                    Technical SEO | | snorkel
                                    0
                                  • Tintanus

                                    Max Number of 301 Redirections?

                                    Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.

                                    Technical SEO | | Tintanus
                                    0
                                  • Marketing_Today

                                    DNS vs IIS redirection

                                    I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.

                                    Technical SEO | | Marketing_Today
                                    1
                                  • SDSLaw

                                    Questions about the Sandbox and 301 Redirects

                                    Does the sandbox still exist?  What if you have a brand new URL and do a 301 redirect from another website because the name of the service business changed? Thanks for any insight and help.

                                    Technical SEO | | SDSLaw
                                    0
                                  • Veva

                                    Can I remove 301 redirects after some time?

                                    Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!

                                    Technical SEO | | Veva
                                    0
                                  • Squall315

                                    Will bad things happen if I cancel 301 site redirect?

                                    Hi, please someone help! We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy) So the question are: 1. Can we conduct the action? 2. If we cant, what's the reason? 3. If we can, what would be the best practice? Thanks for help in advance! Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?

                                    Technical SEO | | Squall315
                                    0
                                  • pbrothers24

                                    How many jumps between 301 redirects is acceptable?

                                    For example, I have a page A that should be redirected to page D, but instead A redirects to B, B redirects to C and C redirects to D. It's something I came across and wondering if its worth the dev time to change it. Thanks!

                                    Technical SEO | | pbrothers24
                                    0

                                  Get started with Moz Pro!

                                  Unlock the power of advanced SEO tools and data-driven insights.

                                  Start my free trial
                                  Products
                                  • Moz Pro
                                  • Moz Local
                                  • Moz API
                                  • Moz Data
                                  • STAT
                                  • Product Updates
                                  Moz Solutions
                                  • SMB Solutions
                                  • Agency Solutions
                                  • Enterprise Solutions
                                  • Digital Marketers
                                  Free SEO Tools
                                  • Domain Authority Checker
                                  • Link Explorer
                                  • Keyword Explorer
                                  • Competitive Research
                                  • Brand Authority Checker
                                  • Local Citation Checker
                                  • MozBar Extension
                                  • MozCast
                                  Resources
                                  • Blog
                                  • SEO Learning Center
                                  • Help Hub
                                  • Beginner's Guide to SEO
                                  • How-to Guides
                                  • Moz Academy
                                  • API Docs
                                  About Moz
                                  • About
                                  • Team
                                  • Careers
                                  • Contact
                                  Why Moz
                                  • Case Studies
                                  • Testimonials
                                  Get Involved
                                  • Become an Affiliate
                                  • MozCon
                                  • Webinars
                                  • Practical Marketer Series
                                  • MozPod
                                  Connect with us

                                  Contact the Help team

                                  Join our newsletter
                                  Moz logo
                                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                  • Accessibility
                                  • Terms of Use
                                  • Privacy

                                  Looks like your connection to Moz was lost, please wait while we try to reconnect.