Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing page titles and google penalties?
-
I just recently learned that changing your page title earns you a google penalty. Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles. Does anybody know how long this google penalty lasts? is it forever? or just temporary?
-
A couple years ago I had about a hundred pages that described closely related substances. Their title tags consisted of the name of the substance and a few other words. I launched those pages and saw where they ranked and decided to change the words in hopes of better rankings. It worked good but not great as I was hoping. So I changed them again, and then again... BAM... my rankings droped big time. Like from bottom of first page to third page. They stayed there for a few months then moved up. Now almost all of those pages rank near the top of the first page.
Based upon this I think that Google is tolerant of a little bit of experimentation. But when you really go at it you might get demoted for a while. Now I don't monkey with title tags. I research first and then launch.
-
I can't speak to the author's credentials, but I can speak about the web page.
You should run as fast as you can from that type of web page. It is about as spammy as a page can get. The sidebar is full of large ads. The page is selling reports and memberships for thousands of dollars. The single page contains multiple articles covering a variety of topics, with tons of additional ads jammed between each article.
Before I joined SEOmoz I was lost in the SEO information jungle. Like you, I received a lot of bad SEO information. The best advice I can offer to you or anyone is limit your sources of SEO information. First places to look are:
-
Google search "Matt Cutts" + your keyword
-
Search SEOmoz
-
If you need to expand further, avoid any site with an ad on the page. It's ok if the site mentions it's own SEO tool or membership, but if you see ads for other sites and items for thousands of dollars, close the page. Their interests are clearly not to offer you the information you seek, but instead to use your need for information to service their needs.
-
-
I did it for about 2 months with my client's home page and nothing happened.
Maybe i was lucky... however i stopped now... maybe just in time
-
Where did you learn this information? Can you offer a URL?
How exactly did you make this determination? Can you offer the URL and the key term you are using?
-
Page titles definitely can change rankings. I have had mostly good experiences with optimizing my page titles for SEO, and a few bad ones, but nothing horrific. How far did your rankings drop?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many hyphens are allowed in page titles or image names?
When I was going through certification, I was told it should be limited to one or two. I was curious if there is a change.
On-Page Optimization | | SeobyKP0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Getting the Titles and Headings Right on Product Pages. Userbility vs SEO
Hey Mozzers, I am optimising a chaotic section of the site including many similar products. Writing unique content etc. The titles and urls were all over the place so my first job was to tidy them up so I could make some sense of the situation, especially as sometimes they didn't even match! I should point out were on Magento, so product name = Both the Heading and Title of the page, the meta title can be set separately. When i refer to title I mean both <title>and <h1></strong><br /><br />Before they existed as such<br />URL: domain.com/200-x-0-5-g-rs-232-balance.html<br />TItle: PC-1234 200 x 0.5g x 0.3 RS-232 Balance<br /><br />This format was (Product Code, Capacities, Resolutions, Accuracy, Product Title)<br /><br />The issue was all 60 products in a page followed this format. Navigating through the page was a nightmare and was just a jumble of numbers and highly confusing even to me who learnt what they all mean, especially when you had 8 products from the same range you got presented with<br /><br />APC-1234 200 x 0.5g x 0.3 RS-232 Balance<br />APC-1235 500 x 1g x 0.3 RS-232 Balance<br />APC-1236 1000 x 2g x 0.3 RS-232 Balance<br />APC-1238 5000 x 10g x 0.3 RS-232 Balance<br />APC-1239 10000 x 15g x 0.3 RS-232 Balance<br />APC-1210 20000 x 25g x 0.3 RS-232 Balance<br />APC-1211 50000 x 50g x 0.3 RS-232 Balance</p> <p>I changed them to something more user friendly.<br /><br />URL: domain.com/200g-precision-balance.html<br />Title: 200g Precision Balance<br /><br />This has seen the following benefits<br />- URL is now clear and means something to the user<br />- Product titles are easy to navigate and the page is more pleasing to the eye<br />- The jumble of numbers in the title are now all labelled and shown below each product listing in bullet point so the user can see the basic spec of a product without having to decipher any titles<br /><br />Upon reflection I has a couple of concerns I was hoping you could discuss, I am wondering if I have made the titles too simple.<br />1) I have no product code in the title<br />We have our own products manufactured and sell existing brands with their own product codes. Some of these can be lengthy. Adding them makes them hard to the eye and the page looked cramped.<br /><br />The codes are listed beneath each product title on category pages and on a list on the actual product page, but no where in the titles. <br /><br />2)None of our products have a brand listed in the title<br />None of the products on the site had brand names in anything but the images when i started and as such it snuck under my radar. But should i pre-fix all titles with a brand name?<br /><br />Should </p> <p>URL: domain.com/200g-precision-balance.html<br />Title: 200g Precision Balance</p> <p>become</p> <p>URL: domain.com/BRAND1-200g-precision-balance.html<br />Title: BRAND1 200g Precision Balance<br /><br />My instinct tells me to change things to include brands as its useful to the customer and should have an SEO benefit, but to leave out product codes as they are accessible to the customer where they are now and dont make things messy and unreadable.<br /><br />As always, thanks for the input!</p></title>
On-Page Optimization | | ATP0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/
Google is now showing menus on select searches. Any idea how they are getting this information? I would like to make sure my clients get visibility this way.
On-Page Optimization | | Ron_McCabe0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1