Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
-
Hi everyone,
Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too?
Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
-
Hi there,
Since Domain Authority is a Moz metric, it is not affected by CTR due to Moz not being able to determine or collect this sort of data.
As far as CTR and PPC influencing search rankings goes, there are good reasons why Google would not rely on either metric too intently. For one, it would be very easy to mimic a very bad bounce rate on a competitor's site: set bots to click on search results to a competitor website, click straight out.
It would be a big conflict of interest for PPC to influence SEO either positively or negatively, and although none of us are naive enough to believe that Google always does everything with the best of intentions, they would be in a world of trouble if this type of behaviour were proven.
CTR and bounce rate are so easily influenced / manipulated by factors outside of quality, authority and relevancy that I assume their influence on rankings is quite low. Sure, this data is valuable to Google, but it won't be a signal that has a huge amount of relevance.
-
As Martijn said, I can't see that DA would be affected by CTR. This is more likely affected by links and how Google perceives you as an authority site. I am sure there will be lots of other factors that play a part in this also.
-Andy
-
Hi boux,
At the moment Google is probably incorporating the CTR in some way to calculate the rankings. They know from the period of time between visiting SERPs how much time you\v'e spend on a page. I however doubt that they will use it to calculate the domain authority. As for some pages it won't say a thing that you've only been to a page for 30 seconds. To be fair I don't think you'll ever be able to calculate the impact of switching off your PPC brand listings to see as positive impact on SEO.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Does DA/PA have any effect on rankings?
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
On-Page Optimization | | RyanAmin0 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Can "window.location" javascript on homepage affect seo?
Hi! I need to add a splashpage to my wordpress site. I use "window.location" javascript on the homepage to redirect on the splashpage (controlled by cookie to redirect only for the first access). Can this technique affect the SEO on homepage? Thanks in advance!
On-Page Optimization | | StudioCiteroni0 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
Will ReDesigning my website negatively affect SEO?
I currently have a one page website which lists all the company information on one page [domain name is www. bwd . co . za]. It uses javascript for navigation. My challenge is that the layout is outdated and I would like to update it with a high quality WordPress theme which will not be a one-pager. Currently on Open Site Explorer the website has a domain authority of 30/100 and page authority of 41/100. I've worked hard to push the numbers to get to where they are hence I'm a bit concerned. Will re-designing my website negatively affect SEO?
On-Page Optimization | | bonganig0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
Do images on a CDN affect my Google Ranking?
I have recently switched my images to a CDN (MaxCDN) and all of the images within my post are now get loaded directly from the CDN. Will this affect my Google ranking? Do Google care if the image is hosted physicaly on the domain?
On-Page Optimization | | Amosnet0