• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Web Design
        4. How to optimize SEO value of links in a calendar

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How to optimize SEO value of links in a calendar

        Web Design
        2
        3
        1196
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • 1968Rouleur
          1968Rouleur last edited by

          Hi All-

          I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions?

          I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events?

          Thanks in advance for any input.

          -Chris

          1 Reply Last reply Reply Quote 0
          • 1968Rouleur
            1968Rouleur @MichaelC-15022 last edited by

            Michael-

            Thank you for that very helpful response! This provides that context that I was looking for to approach the issue. I'll report any additional findings back to this thread.

            Thanks again!

            -Chris

            1 Reply Last reply Reply Quote 0
            • MichaelC-15022
              MichaelC-15022 last edited by

              Hi Chris,

              With any calendar plugin or widget you're looking at, you can use the Moz toolbar's highlighter to instantly show you whether the links in the calendar, or event descriptions, are followed.  That's the first thing to check out (I don't know if Google Calendar links are or not).

              Something else to look at with calendaring is that apparently it's pretty easy to get rich snippets and nice placement in the SERPs if you mark up the events with schema.org/Event markup. You'd probably want to put that markup on the individual event pages, of course, and NOT in the calendar itself.

              Third consideration: you'll want to be very careful about how many clicks it is from the home page to the individual event pages, and to try to minimize that.  For instance, let's say you care about ranking for the name of a big event to be held in August 2014 now....and, to get to that event from your home page, you had to click:

              • Events (then it shows March 2014 calendar)
              • next month
              • next month
              • next month
              • next month
              • next month
              • [name of event]

              That'll flow piddly amounts of link juice to your August event's page, and your rankings will really suck.

              You might address that by adding links to the next 12 or 24 months calendar pages from the main Events page...or, even better, if Events is a main nav pulldown, have each of the next 12 or 24 months in the pulldown, so that the August 2014 calendar page gets a link from every single page on your site.

              Internal link juice flow can make a massive difference to rankings, indexation, etc. so pay attention to this stuff 🙂

              Cheers,

              Michael

              1968Rouleur 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • FeliciaCrawford

                Community Discussion: UX & SEO – Your experience?

                We've been looking at the relationship between SEO & UX a bit more closely lately on the blog. Our good pal Cyrus started the wheels turning with a tweet: https://twitter.com/CyrusShepard/status/748296076411625473 ...and that morphed into a Whiteboard Friday idea, which was filmed and posted here: https://a-moz.groupbuyseo.org/blog/ux-vs-seo-whiteboard-friday We shared the story of one site that enjoyed rapid growth and that subsequently battled with managing that UX/SEO relationship on Thursday. And it's hard, right? UX and SEO teams often operate independently of one another, and may make decisions that affect one another's work. Sometimes it's a "hindsight is 20/20" situation. Sometimes the answer is so radical and impactful that you may want to settle for a "safe" alternative. I'd imagine many of you have encountered some big issues with user experience and search optimization in your day-to-day over the years. What's the most difficult situation you've encountered with this? How did you resolve it? (I'd bet money on there being some really creative solutions out there :). Is there a particularly challenging situation you're struggling with now that you'd want to share & crowdsource ideas for?

                Web Design | | FeliciaCrawford
                3
              • CFSSEO

                Spaces at beginning of title tag - negatively affect the optimization of the page?

                For some reason, our title tags have a long space after the beginning title tag and before the text appears. The beginning title tag is on one line, then a break, a tab and then the content of the title tag.  I'm pretty sure this is not good and is affecting optimization of the page.  Am I correct or is this not an issue and does not need to be fixed? Example: | <title></span></p> <p> </p> </td> </tr> <tr> <td class="line-number"> </td> <td class="line-content">                       First keyword</td> </tr> </tbody> </table></title> |

                Web Design | | CFSSEO
                0
              • ShalinTJ

                How can a Pincode finder website be SEO optimised?

                Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode") Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows: What should the page-structure / structure of the website be for ranking well on Google? What should be the URL structure? Other suggestions to rank well on Google in this regards? Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data) http://www.getpincode.info http://www.pincode.net.in Pls. help...

                Web Design | | ShalinTJ
                0
              • madegood

                Script tags and seo

                Hi, I have a page on my site with a google map embed, and a path drawn on the map. The path is made from a long string of coordinates. For ease I have the co-ordinates placed in a script tag at the foot of the page, amongst my javascript My question is, will this script tag hurt the seo for the page? I've read that inline js and 'data islands' can be bad, so I've been careful to keep it out of the main body of the page. Thanks, any help appreciated!

                Web Design | | madegood
                0
              • Giorgio68

                WIX? is it any good for SEO

                Hi people. I have just built my website www.bellagiolimousines.com.au using WIX. I am in the process of optimising for SEO, and after reading a couple of older posts i.e 2012; I read that some SEO consultants do not like WIX. However with their recent upgrades, I was hoping if anyone else has had any recent experience with WIX? I have spent a considerable amount of time building this site, and I don't want to waste anymore time in optimising it, if I am not going to receive a top 3 organic SERP. Hope to hear from someone real soon!

                Web Design | | Giorgio68
                0
              • bronxpad

                Self hosted or YouTube Hosted Videos for SEO?

                I am trying to plug holes in my site and the one thing that is lacking is unique videos. I was wondering what is the best way to go about videos for seo purposes? Should I just post onto a youtube channel and then embed into my site or should I look to just place videos on my site with software or should I use any of the other venders out there like Vimeo? Not sure which is the best route. Any tips?

                Web Design | | bronxpad
                0
              • Martin_S

                Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?

                Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks

                Web Design | | Martin_S
                0
              • prima-253509

                How is link juice split between navigation?

                Hey All, I am trying to understand link juice as it relates to duplicate navigation Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed? What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit? We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages. Thanks for your help! Cheers.

                Web Design | | prima-253509
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.