• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Page title and slug as complements to one another?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Page title and slug as complements to one another?

        Intermediate & Advanced SEO
        2
        4
        1858
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • TheaterMania
          TheaterMania last edited by

          When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug?

          Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.

          1 Reply Last reply Reply Quote 0
          • WhoWuddaThunk
            WhoWuddaThunk @TheaterMania last edited by

            They don't have a specific algorithm for it, but best practice is to keep them as short as possible.  When you build your slugs ask yourself if a searcher could guess what this page is about based on the shorter slug.  If they probably couldn't, then you would probably want add as little as possible so they could guess it.

            The title should effectively communicate it, and the slug should reflect it.  Also, remember that the rules for titles is even shorter with one of Google's recent updates with larger titles in the SERPs.

            1 Reply Last reply Reply Quote 0
            • TheaterMania
              TheaterMania @WhoWuddaThunk last edited by

              I read somewhere that Google frowns upon slugs being longer than five words.

              Do you try to follow this practice as well?

              WhoWuddaThunk 1 Reply Last reply Reply Quote 0
              • WhoWuddaThunk
                WhoWuddaThunk last edited by

                First off, duplication doesn't matter.  Hopefully your title and slug are about the same topic.

                That being said, my goal for the title is to be catchy, and my goal for the slug is to succinctly reflect that.  A basic practice you can do is take the title, remove the stop words, and that's your title.  No need to use words like the, in, on or a in a link.  Just adds unnecessary dashes, and makes it longer.  There's always exceptions to this, but in general this is what I practice for good results.

                TheaterMania 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Brenda.Haines

                  Looking for opinions on structuring meta title tags/page title/menu title/H1

                  Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

                  Intermediate & Advanced SEO | | Brenda.Haines
                  1
                • AdenaSEO

                  Few pages without SSL

                  Hi, A website is not fully secured with a SSL certificate.
                  Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
                  Because, for example when we click on the secure lock icon in the browser, the following notice.
                  Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
                  Tom

                  Intermediate & Advanced SEO | | AdenaSEO
                  1
                • Wizkids964

                  Company Name in Home Page Title? If and Where?

                  My guess is you want to do the  {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title?   (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already) But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed it up to like 65 increasing the chance Google will use some other source to list the name of your home page in the search results? Obviously one can experiment, but wondering what the general consensus is - long keyword title, or longer title with company name?  The company name can be included in the meta description and the domain name of the url displayed also gives the indication to the company.  But maybe the algo "respects" long itles that have company name more than ones without as then it looks more like a keyword stuffing title?  So many factors to consider.  Yes - on page SEO isn't just about the title, but for this thread I'm just talking home page title.

                  Intermediate & Advanced SEO | | Wizkids964
                  1
                • vtmoz

                  What are best page titles for sub-folders or sub-directories? Same as website?

                  Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,

                  Intermediate & Advanced SEO | | vtmoz
                  0
                • LeeAbrahamson

                  Question about moving content from one site to another without a 301

                  I could use a second opinion about moving content from some inactive sites to my main site. Once upon a time, we had a handful of geotargeted websites set up targeting various cities that we serve. This was in addition to our main site, which was mostly targeted to our primary office and ranked great for those keywords. Our main site has plenty of authority, has been around for ages, etc. We built out these geo-targeted sites with some good landing pages and kept them active with regularly scheduled blog posts which were unique and either interesting or helpful. Although we had a little success with these, we eventually saw the light and realized that our main site was strong enough to rank for these cities as well, which made life a whole lot easier, not to mention a lot less spammy. We've got some good content on these other sites that I'd like to use on our main site, especially the blog posts. Now that I've got it through my head that there's no such thing as a duplicate content penalty, I understand that I could just start moving this content over so long as I put a 301 redirect in place where the content used to be on these old sites. Which leads me to my question. Our SEO was careful not to have these other websites pointing to our main site to avoid looking like we were trying to do something shady from a link building perspective. His concern is that these redirects would undermine that effort and having a bunch of redirects from a half dozen sites could end up hurting us somehow. Do you think that is the case? What he is suggesting we do is remove all of the content that we'd like to use and use Webmaster Tools to request that this content be removed from the index. Then, after the sites have been recrawled, we'll check for ourselves to confirm they've been removed and proceed with using the content however we'd like. Thoughts?

                  Intermediate & Advanced SEO | | LeeAbrahamson
                  0
                • fabioricotta-84038

                  How long takes to a page show up in Google results after removing noindex from a page?

                  Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post  about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.

                  Intermediate & Advanced SEO | | fabioricotta-84038
                  0
                • bjs2010

                  Why does Google add my domain as a suffix to page title in SERPS?

                  Hi, If I do a search in Google - for one our products on our site, our site comes up - but it would appear that google is adding our domain name as a suffix to our title in the results... Anyone else seen this? Can I do anything about it? I would prefer it not to appear. Thanks!

                  Intermediate & Advanced SEO | | bjs2010
                  0
                • EricPacifico

                  Should the sitemap include just menu pages or all pages site wide?

                  I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?

                  Intermediate & Advanced SEO | | EricPacifico
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.