• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. How "Top" or "Best" are considered when in front of keyword

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How "Top" or "Best" are considered when in front of keyword

        On-Page Optimization
        2
        5
        797
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • m2webs
          m2webs last edited by

          I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for.

          For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ?

          I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution.

          I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best" 🙂

          1 Reply Last reply Reply Quote 0
          • m2webs
            m2webs last edited by

            That about liability is what I should think of. About on-page, I actually didn't use it anywhere except in title of tags on some pages with short title tag and it is still ranking good for those keywords even without any single mention of "top" or "best"

            Anyway, thanks for response. Will try to get some links from bloggers' top lists 🙂

            1 Reply Last reply Reply Quote 0
            • EricaMcGillivray
              EricaMcGillivray @m2webs last edited by

              Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.

              I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.

              1 Reply Last reply Reply Quote 0
              • m2webs
                m2webs last edited by

                Thanks for your answer. Although your answer is perfectly right and that will give a lot more value I would like to know a bit more about onpage aspects. So how smarter google is now when that is in case. I suppose as semantic search will be deeper by time it will be a bit more easier to rank for it.

                EricaMcGillivray 1 Reply Last reply Reply Quote 0
                • EricaMcGillivray
                  EricaMcGillivray last edited by

                  Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • woodchuckarts

                    How can a page rank for keywords that it does not have on it?

                    I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.

                    On-Page Optimization | | woodchuckarts
                    2
                  • MattStott4

                    Am I accidentally Keyword Stuffing?

                    Hey Guys, So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page 😎 have completely disappeared.  The copy was the only change I have made. Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there.  For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about.  I'm wondering if there are maybe too many mentions here? 16 repeats of the word PPC and on the page there are 490 words.  Does that feel like too much repetition or am I barking up the wrong tree? Thanks, Matt

                    On-Page Optimization | | MattStott4
                    0
                  • Mike.Bean

                    Keyword Stuffing Question

                    Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
                    Thanks in advance.

                    On-Page Optimization | | Mike.Bean
                    0
                  • momof4

                    "translation" of code in htaccess file

                    Hi everyone! I am a newbie to the whole SEO and html thing and I am trying to get a better understanding of the "behind the scenes" part of my website. I hope I can find someone here who can translate a piece of code for me that I have in my htaccess file: Options -Multiviews
                    Options +FollowSymLinks
                    rewritecond $1 !^(index.php|public|tmp|robots.txt|template.html|favicon.ico|images|css|uploads)
                    rewritecond %{REQUEST_FILENAME} !-f
                    rewritecond %{REQUEST_FILENAME} !-d
                    rewriterule ^(.*)$ index.php?link=$1 [NC,L,QSA] I know that something is getting redirected to the index file, but what (or when) exactly? Does the word "robots"mean that search engine crawlers are getting redirected here? And is this good or bad (in terms of  SEO)? Or is this redirecting people who try to get to my robots/ template or image files?? Thanks in advance for any answers!

                    On-Page Optimization | | momof4
                    0
                  • 2bloggers

                    Best way to nofollow affiliate links?

                    I don't "nofollow" affiliate links but I have quite a few. Doing them one by one would just be an impossible job. Would it be best to get a plugin that nofollows EVERYTHING? What would google prefer? I need to DOFOLLOW some links because those sites deserve it.

                    On-Page Optimization | | 2bloggers
                    0
                  • dawsonski

                    Is it necessary to add keywords to all of your pages?

                    Hi Everyone he company I work for has  just built a new website  with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions  to all of these pages, via the allocated areas in the back end of the site?  I am using "google's key words" tool  to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete

                    On-Page Optimization | | dawsonski
                    0
                  • HamiltonIsland

                    Should you try to rank for misspelled keywords?

                    Hi there, 2 part question: Is it best practice to try to rank for misspelled keywords that bring in lots of traffic or should you instead just try to rank for the correct spelling of that keyword and hope that you rank better on the misspelling as an indirect result? E.G. The misspelled keyword "Hamilton island accomodation" is a common misspelling that brings in traffic but we have an "F" rank for that term (obviously because we spell accommodation correctly on our site). We don't want to misspell anything but are there techniques to rank better for misspellings that won't hurt content quality? The On-Page Optimization tool says that our website doesn't rank in the top 50 on Google Aus for "Accomodation Hamilton Island" or "Hamilton Island Accomodation" but when i do a manual search, we actually are the first result. Is this an error with the On-Page optimization tool? Thanks!

                    On-Page Optimization | | HamiltonIsland
                    0
                  • A Former User

                    Does keyword at the very front of meta description have impact?

                    I know that it is important to have your primary keyword target as the first word or two words of your title tag.  But what about your meta description tag? does it matter where they keyword is in the description tag?  I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural.  What's your take? do you put the primary keyword as the first word or two words of your description tag?

                    On-Page Optimization | | A Former User
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.