Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can i use base64 images (URI) for better SEO performance - faster site loading?
-
Hi,
Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons?
Thank you for answer!
-
There are pros and cons to it. I would just make sure you have some good caching rules in place and let it load once and be done with it. Realistically Google is not going to refuse to serve your page because you ran 20 http requests for some icons. That would be silly.
I try to remember that at the core of all things search related every search engines holy grail is the perfect result for your search query. In one of Matt C's videos they hit the subject of on-page factors versus content and he said they would overlook a lot of things in order to deliver the better result to the query. So for SEO purposes cache it and get to that content rocking. -
Hi,
There are some differing opinions on the benefits of using base64 images to reduce http requests. From an seo point of view I don't think it will make much of a difference one way or the other if you are only talking about 20 icon images, but from a performance point of view I would use css image sprites which also reduce http connections and are (in my opinion) easier to maintain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is getting views to an infographic through Imgur beneficial to SEO?
I'm considering posting infographics to Imgur in addition to hosting them on my site in an effort to leverage Reddit a bit more this year. My concern is that, if all goes well, we'll get a ton of views through Reddit to Imgur, maybe a couple clickthroughs to the site, and links to (probably) the Imgur page. I don't see that Imgur gives your profile a followed link, so how would any of this help SEO. I assume it would, because respected guys like John Dougherty espouse the benefits of Reddit, but I can't see how and I need to justify the effort to my department head.
Image & Video Optimization | | MattHolden1 -
Optimal Image Size for Website
What is the recommended size for an image on our website? What is the largest image size we can use without being penalised by Google? Thank you.
Image & Video Optimization | | CostumeD0 -
Will background images get indexed?
Will images, loaded via css class, get indexed? For example something like : style="background-image: url(https://www.mysite.be/content/dam/homepage-mama.jpg/_jcr_content/renditions/cq5dam.web.2000.9999.jpeg);"
Image & Video Optimization | | nans0 -
Google images not showing on SERP
Hi, I recently noticed that after a specific name search, Google images on the 'Web' SERP are no longer showing up. About a month ago, there were atleast 4-5 headshots of this particular person showing up whenever his name was searched. Now no images are showing, just the ten organic links and two links from adwords campaign we have going. The images are still optimized and some are even from editorial sites. Does anyone know what may have caused the images to disappear and what we can do to bring them back to the main SERP? (Not sure if it matters but we are in Canada) Thanks
Image & Video Optimization | | Lorne_Marr0 -
Do I need to use a CNAME for wistia video hosting?
I'm using Wisita for video hosting. My strategy is to allow other sites to embed videos to get links - I want the video linking back to my site not wistia or the embeding site. Do I need to use the Wistia CNAME or is a wistia subdomain acceptable?
Image & Video Optimization | | BruceMcG0 -
Local Citation Sites
After searching through many local citation site I find that most only apply to the US. Are there any really good ones in Canada?
Image & Video Optimization | | casper4340 -
Is a website with no images really a good idea?
I have a client who doesn't want to use any images at all on her website. It's a local hvac service provider. This thought has never even crossed my mind before. Who wouldn't want pictures? I know image optimization is important, and my mind keeps telling me that images are important for a good site and good user experience, but are they really necessary? I want a second opinion before I advise against not using any images.
Image & Video Optimization | | denarathbun0 -
Local SEO: How to optimize for multiple cities on website
Hi, I couldn't find any reference to this, so if the answer is already here, I would appreciate a link to the answer. That said, my question is this: When a local business services a large geographic area, I wanted to know how to optimize for the multiple towns? I already have the main city in my title tags, but there are at least 40 areas that surround this town. Should I have a "Services Area" page, and place all the towns there, or should they all be in the footer? I saw this one guy - in the same niche who put all the towns in his meta keyword section - but I think that's incorrect, especially since Google doesn't look at that particular meta tag. Any help would be appreciated.
Image & Video Optimization | | jayestovall1