Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Displays Domain / URL Above Description?
-
I am seeing a new SERP format from Google. (new for me at least)
In the past the title tag would display as the first line of a listing, followed by description and domain / URL.
Today I see the domain / URL as the second line.
This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR.
Are you seeing this? What do you think of it?
-
We are also seeing the new format as well in Google Canada - in English and French.
-
We are seeing the same on the Australian Google and we are a start up (3 months old) by we are still climbing in rank, so it has no adverse effect on us.
-
Yup. This is pretty much default view for all my searches now. The who and authoriship seem very important to Google right now. So if you're nobody you won't do well. Issue for start-ups?
-
I've seen mention of it on Twitter, and I'm seeing the URL directly under the title tag in my results, both logged in and logged out. I bet there will be coverage of it on Search Engine Roundtable in the next day or two.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Endless Scrolling and prev/next
Hi, We have a new website on https://www.neakriti.gr We have asked for endless scrolling between our articles, so when we get at the end of one article, the next loads. Looking at the produced html code I saw the articles contain and to other articles. When I asked the development team why this happens, I got a reply that its needed for the endless scroll of the articles. But to my understanding "prev" and "next" is only used on pagination cases, and endless scroll between articles has nothing to do pagination. Here is an example article
Branding | | ioannis.anifantakis
https://www.neakriti.gr/article/ellada-nea/1524252/fthinoporinos-o-kairos-tin-tetarti-stin-kriti-deite-analutika-tin-prognosi/ If you "view html code" on that article you will see this "next", "prev" declarations to other articles. Can anyone please let me know if the declaration of "prev" and "next" articles should stay or if I should ask the development team to remove it? Thanks0 -
Organic Brand Clicks/Traffic Drop - Why?
Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?
Branding | | rec1230 -
.re or .com domain
I am thinking about changing the name of my site. The new name is available with .re domain (that spells the name) or a .com. I have registered the .re and the .com is parked and for sale so my question has 2 parts. Is it worth buying the .com or do I really not need it? How much does it matter in terms of losing traffic and other factors? If I do buy it which should I use as the primary domain? Thanks!
Branding | | yojimbo230 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
URL Stucture: Folders or hyphens?
Hi guys, I've been reading through other similar asked questions regarding this but I can't seem to find the answer I need.... I'm having a discussion with my director regarding what would be more SEO friendly for a new page/URL we are creating. Is using folders or hyphens better? The new page is question would be something along the lines of either: (home page) www.eteach.com/utc (about us page)--> www.eteach.com/utc/about (talent pool page)---->www.eteach.com/utc/talent-pools Using the folder structure here will always show the user that they are on the UTC pages, then shows them what pages they are on int he UTC site. OR! (home page) www.eteach.com/careers-at-utc (about us page)--->www.eteach.com/about-utc (talent pool page) -----> www.eteach.com/talent-pools-at-utcs which doesn't make it as clear to the user, but is this way more SEO friendly? Can anybody make a good argument for and against folder structure vs hyphens? Thanks, Virginia
Branding | | Eteach_Marketing0 -
Domain name with a hyphen
I am looking at starting a brand new website and purchasing a domain to see my hair product. My question is that domain i am wanting to purchase if a 2 word .com domain but it is not being currently used and it is up for auction for 10K. I am looking a purchasing a domain name that is the same 2 words but a has a hyphen between the 2 works. My assumption is that if I start building content, concentrating on seo (keywords, link building, etc) and brand building that I should not have any problems with my hyphen in the domain. I am looking for feedback and insight from the SEO professionals! Thank you guys in advance. UPDATED 1-29-13 Here is the scenario and I am looking on how you would handle it. **name = my brand name I am looking to purchase a domain within the year: namehair.com I currently am using: namehairbrand.com I have purchased: name-hair.com My concern is if I began my SEO efforts and the brand grows extensively then the person who owns "namehair.com" will raise the price even more than the current price of 10k. I plan on purchasing that domain name within the next 18 months or so and then direct the traffic to the domain "namehair.com". If I put all my efforts into "namehairbrand.com" and then submit to Google that I have changed domains - will I get my butt kicked by Google? Thank you guys - you are really helpful!
Branding | | dsmolinski0 -
How much would or have you pay for a domain name?
I wasn't asking the question from a complete lack of experience but I put this question on the forum here last week…How much would you pay for a key rich domain name with the correct extension? I'm setting up a new website to sell Whitby Jet and one of the members of this forum suggested I should buy the domain name www.whitbyjet.com it was for sale for $300 or £200 in UK money and they thought it was a bargain. I thought it was worth the cost even though I've never paid anywhere near that amount for a domain name.
Branding | | whitbycottages
.
There is a company offering www.whitby-jet.co.uk or £1500 ?!!!! I have bought key rich domain names before, which were very descriptive also but only paid the registration fee with no additional costs
.
I just wondered how much members of this forum have paid for domain names. And why they thought it was worth the cost... SEO Branding etc.? By the way the company that was acting as the intermediate for my new doaminis is an absolute pain. They didn't perform the transfer process quickly until I bombarded them with emails My new domain is still not working one week down the line. In the past I bought a domain cheap and it has been working within 24 hours directly.0 -
How do can I compete with 60-80 Domain Authority?
As the title says, how can I compete with competitors that have a domain authority of 60-80? (Only around 2-3 major competitors) However I would like to compete with them. Is anyone else in this situation? What did you do? I've read a lot about building backlinks etc etc but surely theres more to it. I've got to rank 1500+ subcategories for my niche and it's nearly impossible to do so. Thanks to all who reply!
Branding | | Superinks0