Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
-
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
-
Hi seequs, to complement Cyrus answer, here is an explanation of Matt Cutts related to your question. https://www.youtube.com/watch?v=CgBw9tbAQhU. And if you think about it, it wouldn't be fair since not everyone uses Google Analytics.
About the spam harming your site, if we talk about ghost spam there is nothing to worry(except for your data of course) since there is not real interaction with the spam and any of your pages, it all happens in GA. On the other hand, Crawler Spam does access your site, and it uses your resources, although is nothing to be alarmed since visits from this type of spam are less frequent than ghosts.
If you want to fully block crawlers you can do it by adding some lines to your .htaccess file, like this
STOP REFERRER SPAM
RewriteCond %{HTTP_REFERER} semalt.com [NC,OR]
RewriteCond %{HTTP_REFERER} buttons-for-website.com [NC]
RewriteRule .* - [F]It seems that the problem with the spam is not that simple. For what I understand they are preparing a guide. In the meantime, if you are not already using a filter based on valid hostnames, I recommend you to do it, one filter, and you will forget about the ghost spam. You can find more information about this solution here
Hope it helps,
-
Short answer: no (or at least, very unlikely)
Google publicly states they don't pull data form inside GA, and realistically they don't need to. They are only concerned about the performance of their search results, and how that traffic responds to individual results. They also have no reason to lie about not using GA data, as there are so many other sources of information that are better.
"And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?"
Great question! Hopefully soon.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Score & Redirecting Inbound Links
Hi, I recently downloaded a spreadsheet of inbound links to my client sites and am trying to 301 redirect the ones that are formatted incorrectly or just bad links in general (they all link to the site domain, but they used to have differently formatted urls on their old site, or the link URL in general has strange stuff on it). My question is, should I even bother redirecting these links if their spam score is a little high (i.e. 20-40%)? it already links to the existing domain, just with a differently formatted URL. I just want to make sure it goes to a valid URL on the site, but I don't want to redirect to a valid URL if it's going to harm the client's SEO. Also not sure what to do about the links with the --% spam score. I really appreciate any input as I don't have a lot of experience with how to deal with spammy links.
White Hat / Black Hat SEO | | AliMac260 -
My Brand new website shows 79% spam Score, what is the reason and how should I deal with this?
Hi, I have just launched my website 1 month before and I have used all paid images, Uniquely written contents, Everything is genuine for better SEO experience in the future. The actual problem is its showing spam by 79% in MOZ bar, I don't have a single link on my website also my content is unique, Images are unique. Why its showing so much spam on this brand new website? Can you please help me? I am very stressed due to this problem.
White Hat / Black Hat SEO | | rahat640 -
Traffic exchange referral URL's
We have a client who once per month is being hit by easyihts4u.com and it is creating huge increases in their referrals. All the hits go to one page specifically. From the research we have done, this site and others like it, are not spam bots. We cannot understand how they choose sites to target and what good it does for them, or our client to have hits all on one days to one page? We created a filter in analytics to create what we think is a more accurate reflection of traffic. Should be block them at the server level as well?
White Hat / Black Hat SEO | | Teamzig0 -
Dfferent domains on same ip address ranking for the same keywords, is it possible?
Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.
White Hat / Black Hat SEO | | RizwanAkbar0 -
Can I leave off HTTP/HTTPS in a canonical tag?
We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?
White Hat / Black Hat SEO | | Shawn_Huber0 -
Black hat : raising CTR to have better rank in Google
We all know that Google uses click-through-rate (CTR) as one of it is ranking factor. I came up with an idea in my mind. I would like to see if someone saw this idea before or tried it. If you search in Google for the term "SEO" for example. You will see the a-moz.groupbuyseo.org website in rank 3. And if you checked the source code you will see that result 3 is linking to this url: https://www.google.com.sa/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0CDMQFjAC&url=https%3A%2F%2Fa-moz.groupbuyseo.org%2Fbeginners-guide-to-seo&ei=F-pPVaDZBoSp7Abo_IDYAg&usg=AFQjCNEwiTCgNNNWInUJNibqiJCnlqcYtw That url will redirect you to seoa-moz.groupbuyseo.org Ok, what if we use linkbucks.com or any other cheap targeted traffic network and have a campaign that sends traffic to the url that I show you. Will that count as traffic from Google so it will increase the CTR from Google?
White Hat / Black Hat SEO | | Mohtaref11 -
Can the disavow tool INCREASE rankings?
Hi Mozzers, I have a new client who has some bad links in their profile that are spammy and should be disavowed. They rank on the first page for some longer tail keywords. However, we're aiming at shorter, well-known keywords where they aren't ranking. Will the disavow tool, alone, have the ability to increase rankings (assuming on-site / off-site signals are better than competition)? Thanks, Cole
White Hat / Black Hat SEO | | ColeLusby0