• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Wildcarding Robots.txt for Particular Word in URL

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Wildcarding Robots.txt for Particular Word in URL

        Intermediate & Advanced SEO
        4
        6
        1978
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • EvansHunt
          EvansHunt Subscriber last edited by

          Hey All,

          So I know that this isn't a standard robots.txt, I'm aware of how to block or wildcard certain folders but I'm wondering whether it's possible to block all URL's with a certain word in it?

          We have a client that was hacked a year ago and now they want us to help remove some of the pages that were being autogenerated with the word "viagra" in it. I saw this article and tried implementing it https://builtvisible.com/wildcards-in-robots-txt/ and it seems that I've been able to remove some of the URL's (although I can't confirm yet until I do a full pull of the SERPs on the domain). However, when I test certain URL's inside of WMT it still says that they are allowed which makes me think that it's not working fully or working at all.

          In this case these are the lines I've added to the robots.txt

          Disallow: /*&viagra

          Disallow: /*&Viagra

          I know I have the solution of individually requesting URL's to be removed from the index but I want to see if anybody has every had success with wildcarding URL's with a certain word in their robots.txt? The individual URL route could be very tedious.

          Thanks!

          Jon

          1 Reply Last reply Reply Quote 0
          • EvansHunt
            EvansHunt Subscriber @ThompsonPaul last edited by

            Hey Paul,

            Great answer, for some reason it totally slipped my mind that robots.txt is a crawling directive and not an index one. Yes the pages return a 404 on the headers. I've grabbed a copy of the complete SERPS and will now manually disallow them.

            Thanks!

            Jon

            1 Reply Last reply Reply Quote 0
            • ThompsonPaul
              ThompsonPaul @ThompsonPaul last edited by

              Thank for the endorsement, Christy! Funny, I only just now saw Rand's recent WBF related to this topic, but pleased to see my answer lines up exactly with his info. 🙂

              P.

              1 Reply Last reply Reply Quote 0
              • ThompsonPaul
                ThompsonPaul last edited by

                You need to be aware, Jonathan, that there is absolutely nothing about a robots.txt disallow that will help remove a URL from the search engine indexes. Robots is a crawling directive, NOT an indexing directive. In fact, in most cases, blocking URLs in robots.txt will actually cause them to remain in the index even longer.

                I'm assuming you have cleaned up the site so the actual spam URLs no longer resolve. Those URLs should now result in a 404 error page. You must confirm they are actually returning the correct 404 code in the headers. As long as this is the case, it is a matter of waiting while the search engines crawl the spam URLs often enough to recognise they are really gone and remove them from the index. The problem with adding them to the robots.txt is that is actually telling the search engines NOT to crawl them, so they are unlikely to discover that they lead to 404s, hence they may remain in the index even longer.

                Unfortunately you can't use a no-index tag on the offending pages, because the pages should no longer exist on the site. I don't think even a careful implementation of a X-Robots noindex directive in htaccess would work, because the URLs should be resulting in a 404.

                Make certain the problem URLs return a clean 404, use the Google Search Console Remove URLs tool for as many of them as you can (for example you can request removal for entire directories, if the spam happened to be built that way), and then be patient for the rest. But do NOT block them in robots.txt - you'll just prolong the agony and waste your time.

                Hope that all makes sense?

                Paul

                ThompsonPaul EvansHunt 2 Replies Last reply Reply Quote 2
                • Martijn_Scheijbeler
                  Martijn_Scheijbeler last edited by

                  Hi Jon,

                  Why not just: Disallow: /viagra

                  1 Reply Last reply Reply Quote 0
                  • LesleyPaone
                    LesleyPaone last edited by

                    Jon,

                    I have never done it with a robots.txt, one easy why that I think you could do it would be on the page level. You could add a noindex nofollow to the page itself.

                    You can generate it automatically too and have it fired depending on the url by using a substring search on the url as well. That will get them all for sure.

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • jamiegriz

                      SEO Best Practices regarding Robots.txt disallow

                      I cannot find hard and fast direction about the following issue: It looks like the Robots.txt file on my server has been set up to disallow "account" and "search" pages within my site, so I am receiving warnings from the Google Search console that URLs are being blocked by Robots.txt. (Disallow: /Account/ and Disallow: /?search=). Do you recommend unblocking these URLs? I'm getting a warning that over 18,000 Urls are blocked by robots.txt. ("Sitemap contains urls which are blocked by robots.txt"). Seems that I wouldn't want that many urls blocked. ? Thank you!!

                      Intermediate & Advanced SEO | | jamiegriz
                      0
                    • Jonathan.Smith

                      Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?

                      I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?

                      Intermediate & Advanced SEO | | Jonathan.Smith
                      0
                    • tomcraig86

                      Canonical URL & sitemap URL mismatch

                      Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks

                      Intermediate & Advanced SEO | | tomcraig86
                      0
                    • Seamoose

                      301 Redirection and apostrophes in URLs

                      Hi I am experiencing trouble getting any redirects with apostrophes in the URLs to 301 redirect in order to eliminate 404 errors. I have tried replacing the instance of the apostrophe in the source URL field to %27 and variations of this but to no avail. The site is a wordpress site (the old URLS are legacies from the old Business Catalyst site) and I am using the redirection plug in. I have gone into some detail with a helpful soul here http://wordpress.org/support/topic/how-to-deal-with-apostrophes-in-source-url but unfortunately to no result. If anyone has any idea how to solve this puzzle I would be grateful for the help. Example: http://www.tesselaars.com/blog/Inside_Flowers/post/Online_Marketing_for_Florists_Part_1%E2%80%93_A_Website_You_Won%27t_Regret/

                      Intermediate & Advanced SEO | | Seamoose
                      0
                    • IHSwebsite

                      Robots.txt: Can you put a /* wildcard in the middle of a URL?

                      We have noticed that Google is indexing the language/country directory versions of directories we have disallowed in our robots.txt. For example: Disallow: /images/ is blocked just fine However, once you add our /en/uk/ directory in front of it, there are dozens of pages indexed. The question is: Can I put a wildcard in the middle of the string, ex. /en/*/images/, or do I need to list out every single country for every language in the robots file. Anyone know of any workarounds?

                      Intermediate & Advanced SEO | | IHSwebsite
                      0
                    • nicole.healthline

                      Soft 404's from pages blocked by robots.txt -- cause for concern?

                      We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?

                      Intermediate & Advanced SEO | | nicole.healthline
                      4
                    • seo123456

                      Using 2 wildcards in the robots.txt file

                      I have a URL string which I don't want to be indexed. it includes the characters _Q1 ni the middle of the string. So in the robots.txt can I use 2 wildcards in the string to take out all of the URLs with that in it?  So something like /_Q1.  Will that pickup and block every  URL with those characters in the string? Also, this is not directly of the root, but in a secondary directory, so .com/.../_Q1.  So do I have to format the robots.txt as //_Q1* as it will be in the second folder or just using /_Q1 will pickup everything no matter what folder it is on? Thanks.

                      Intermediate & Advanced SEO | | seo123456
                      0
                    • kchandler

                      URL Shorteners. Are they SEO Friendly?

                      Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

                      Intermediate & Advanced SEO | | kchandler
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.