• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. White Hat / Black Hat SEO
        4. How to make second site in same niche and do white hat SEO

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How to make second site in same niche and do white hat SEO

        White Hat / Black Hat SEO
        2
        6
        2536
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • BobGW
          BobGW last edited by

          Hello,

          As much as we would like, there's a possibility that our site will never recover from it's Google penalties.

          Our team has decided to launch a new site in the same niche.

          What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.)

          We won't have duplicate content, but it's hard to make the sites not similar.

          Thanks

          1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing @BobGW last edited by

            I'm sorry to hear that I would recommend requesting the people linking to your existing site that are using high quality powerful links to update the back link to point to your new site.

            the advantages of dealing with people with legitimate sites are they are much easier to find and will actually help you with these types of things. It's not the nightmare that it is trying to get a hold of a blackhat webmaster.

            Outside of creating a 100% legitimate website with a slightly different niche may be content, inbound marketing whatever buzzword you want to use for the very short time I hope it takes you to get your most powerful white hat links to point to your new website.

            Removeem.com It is a wonderful tool for finding the names and contact info of webmasters you can use it to make a polite request saying that you have a new domain and you would appreciate if they would please update the link pointing at your site.

            After you have taken the best Backlinks away from your existing site I would move to your new site.

            I would also be upfront about moving place text saying you are changing domain names in a  conspicuous location on your site.

            If you feel that your livelihood is being jeopardized by this I definitely can understand I would then really put 110% into creating some top-notch content and user friendly/mobile design on your new brand. When you go live you want to really have something better than what you had before.

            I'm sorry I don't know any methods that would be instant but I would consider using pay per click to soften the blow.

            I hope this is of help,

            Thomas

            1 Reply Last reply Reply Quote 0
            • BobGW
              BobGW @BlueprintMarketing last edited by

              Tom,

              I appreciate the responses and they make sense. I don't see a solution. I don't see our current site ever pulling out of penalty no matter what I do and we've got an income off of it.

              Any ideas?

              BlueprintMarketing 1 Reply Last reply Reply Quote 0
              • BlueprintMarketing
                BlueprintMarketing last edited by

                this is older but

                http://googlewebmastercentral.blogspot.com/2010/11/best-practices-for-running-multiple.html

                https://www.webmasterworld.com/google/4557285.htm

                and this discussion of tactics used to do what are considered now black hat

                http://www.nichepursuits.com/should-you-host-all-your-niche-sites-on-the-same-hosting-account/

                it is no ok in Google ad words either

                sorry for all the posts,

                Tom

                BobGW 1 Reply Last reply Reply Quote 0
                • BlueprintMarketing
                  BlueprintMarketing last edited by

                  with all that said I think if you go after a slightly new niche or offer things from a different angle you're obviously doing twice the work.

                  Are you concerned that if you 301 redirect you will be bringing the penalty over?

                  sincerely,

                  Tom

                  1 Reply Last reply Reply Quote 0
                  • BlueprintMarketing
                    BlueprintMarketing last edited by

                    talking about taking the new site and building it using white hat tactics that were implemented after the penalty in which the original site has yet to return from.  I know that creating sites that are essentially going to be the same but contain unique content just to get better rankings is against the rules.

                    if you remove the first site after building the first site using white hat methods currently employed on the existing site

                    ( I should say domain because that's what's coming down to right?)

                    it would be in your best interest to remove the first site when the second website goes live.

                    I know this is not the ideal situation because you probably have some good Backlinks on the original but having two sites that are competing for the same niche owned by the same person/company would be competing for the same place in the SERPS I believe would be considered a method of rigging the system.

                    if you have one site that is completely fine if you have one that is going to go after different niche that is completely fine.

                    I am basing this on an e-commerce client of mine who had competitor selling the exact same product with unique content across three domains.

                    The client reported this to Google and the spam team acted or there was an incredible coincidence because two months later sites reported could not be found in Google's index.

                    I that is of help,

                    Tom will

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Ericrodrigo

                      How to fix site breadcrumbs on mobile google search

                      For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/

                      White Hat / Black Hat SEO | | Ericrodrigo
                      0
                    • ryj

                      Should I delete older posts on my site that are lower quality?

                      Hey guys! Thanks in advance for thinking through this with me. You're appreciated! I have 350 pieces of Cornerstone Content that has been a large focus of mine over the last couple years. They're incredibly important to my business. That said, less experienced me did what I thought was best by hiring a freelance writer to create extra content to interlink them and add relevancy to the overall site. Looking back through everything, I am starting to realize that this extra content, which now makes up 1/3 my site, is at about 65%-70% quality AND only gets a total of about 250 visitors per month combined -- for all 384 articles. Rather than spending the next 9 months and investing in a higher quality content creator to revamp them, I am seeing the next best option to remove them. From a pros perspective, do you guys think removing these 384 lower quality articles is my best option and focusing my efforts on a better UX, faster site, and continual upgrading of the 350 pieces of Cornerstone Content? I'm honestly at a point where I am ready to cut my losses, admit my mistakes, and swear to publish nothing but gold moving forward. I'd love to hear how you would approach this situation! Thanks 🙂

                      White Hat / Black Hat SEO | | ryj
                      0
                    • RosemaryB

                      Site Footer Links Used for Keyword Spam

                      I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
                      Top PR Firms
                      Best PR Firms
                      Leading PR Firms
                      CyberSecurity PR Firms
                      Cyber Security PR Firms
                      Technology PR Firms
                      PR Firm
                      Government PR Firms
                      Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
                      Rosemary

                      White Hat / Black Hat SEO | | RosemaryB
                      0
                    • David-Kley

                      Preventing CNAME Site Duplications

                      Hello fellow mozzers! Let me see if I can explain this properly. First, our server admin is out of contact at the moment,
                      so we are having to take this project on somewhat blind. (forgive the ignorance of terms). We have a client that needs a cname record setup, as they need a sales.DOMAIN.com to go to a different
                      provider of data. They have a "store" platform that is hosted elsewhere and they require a cname to be 
                      sent to a custom subdomain they set up on their end. My question is, how do we prevent the cname from being indexed along with the main domain? If we 
                      process a redirect for the subdomain, then the site will not be able to go out and grab the other providers
                      info and display it. Currently, if you type in the sales.DOMAIN.com it shows the main site's homepage.
                      That cannot be allow to take place as we all know, having more than one domain with
                      exact same content = very bad for seo. I'd rather not rely on Google to figure it out. Should we just have the cname host (where its pointing at) add a robots rule and have it set to not index
                      the cname? The store does not need to be indexed, as the items are changed almost daily. Lastly, is an A record required for this type of situation in any way? Forgive my ignorance of subdomains, cname records and related terms. Our server admin being
                      unavailable is not helping this project move along any. Any advice on the best way to handle
                      this would be very helpful!

                      White Hat / Black Hat SEO | | David-Kley
                      0
                    • pandronic

                      Multiple stores for the same niche

                      I started developing a new niche of products in my country about 3 years ago. That's when I opened my first store. Everything went fine, until a year ago, when someone I thought was a friend secretly stole my idea and made his own competing store. I was pretty upset when I caught him and decided to make it as difficult as possible for him, so I made another 4 stores, trying to get him as low as possible in the search results. The new sites have similar products (although not 100% identical), slightly different titles, images and prices. They look different and are built on different e-commerce platforms. They are all hosted on the same server, have roughly the same backlinks, use the same Google account for Analytics, have the same support phone numbers etc etc. I wasn't thinking that I'm doing something fishy, so I didn't try to hide anything. Trouble is that those sites, after doing fine for a few months, dropped like bricks in the search results, almost to the point that they can't be found at all. At the moment, the only site that ranks relatively well is the original one and a couple of secondary pages with no importance from one of the other sites. How did this happen? Does Google have something against this practice? Did they take action by themselves when they realized that I was trying to monopolize this niche, or did my competitor report me for some kind of webspam? And more importantly, what do I do now? Do I shutdown all but my original site and 301 redirect users to it from the others? Can I report my competitor for engaging in the same practice? (He fought back and now he has 3-4 sites, some of which still rank kind of OKish, also he has no idea about web development, SEO or marketing, he just crudely copies what I do and is slowly but surely starting to do better than me).

                      White Hat / Black Hat SEO | | pandronic
                      0
                    • bjs2010

                      Does IP Blacklist cause SEO issues?

                      Hi, Our IP was recently blacklisted - we had a malicious script sending out bulk mail in a Joomla installation. Does it hurt our SEO if we have a domain hosted on that IP? Any solid evidence? Thanks.

                      White Hat / Black Hat SEO | | bjs2010
                      0
                    • jhinchcliffe

                      Do pingbacks in Wordpress help or harm SEO? Or neither?

                      Hey everyone, Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?

                      White Hat / Black Hat SEO | | jhinchcliffe
                      1
                    • AppleCapitalGroup

                      White Papers! Is this still good for SEO

                      Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.

                      White Hat / Black Hat SEO | | AppleCapitalGroup
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.