Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain dominance
-
I've just started to work for a company who've purchased masses of domains with every conceivable permutation based on all their products with every extension possible e.g .biz . eu. .net (including .co.uk and .com of course).
I have two questions:
1. Is it worth keeping all these (they want to add more) domains or let them expire?
2. All the purchased domains are online - is there any point (they redirect with a 301)?
-
Lisa
It is a personal decision. There is no right or wrong answer.
Big companies - sometimes buy them and do not use them in any shape nor form, but keep from competitors. Smaller companies usually don't as it is a costs issue.
My experience is most competitors do not understand their own digital channel let alone, snapping up similar names of competitors...
-
Is it worth keeping any domains that are similar to our brand/products? Why pass that opportunity to our competitors?
-
I would let them expire and buy beer with the savings.
Let the competitors spend their time and money on them.
-
I echo Andy above.
On the domains I would run them all through "open site explorer" &/or "majestic" to ensure you are not giving up anything of any value.
I would also be careful if they have no value, and are 301'ed to your main site, that could look spammy to google. So if you do choose to hold them, even though they have no value, so held for brand protection sake, do not 301 them unless it could be a traffic referral domain.
Hope that assists.
-
Hi Lisa,
1. Is it worth keeping all these (they want to add more) domains or let them expire?
If they are keeping them to help ensure brand security, then this is very popular and no harm in keeping them.
2. All the purchased domains are online - is there any point (they redirect with a 301)?
There is probably not a lot of point in all of them being live and pointing towards the main site as there will be no SEO benefit in doing this. If the sites were live and each had a site on there, it would be a different story and one that would end in a penalty.
If they are hoping to gain any SEO benefit from doing this, then they will be wasting their time. By all means they can buy them, but if what they have is delivering nothing beneficial (and I suspect they aren't), then I would just take them all down. It is more common to have a .co.uk and .com (and perhaps a few others) pointing to one key domain to capture traffic that types it wrong, but outside of this, it's a bit of a dead duck.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Different Domains exact same content
Hello, I suspect I know the answer to this but would like to have it confirmed. I have been speaking to a company the last couple of weeks who have 2 domains with the exact same content. Possible a third but they haven't supplied a link. This from all I've read would be a huge problem for ranking and SEO. What would be the best way to deal with this ? I did do a search and found articles/questions on same content on the same site and in articles etc but nothing about exactly the same websites on 2 domains. Cheers David.
Intermediate & Advanced SEO | | techdesign0 -
Microsites: Subdomain vs own domains
I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
Intermediate & Advanced SEO | | kinimod
weddingsbarcelona.com
surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
Using pictures from another domain
We are building several sites for several clients which will be using images from the manufacturer. Our dev team wants to insert the manufacturer's url for the images, instead of actually downloading the image and hosting on our server. There are thousands of images, so downloading images to our server will be time consuming, so we are looking for a shortcut.... however I'm concerned this will cause other issues. Is using manufactueresdomain.com/12345.jpg going to cause SEO issues? will this generate Google penalties? Since we are not able to control the image file name, we cannot optimize it. We will add Alt text and Title tag for each image, but the file name is random characters. How important is the file name for SEO?
Intermediate & Advanced SEO | | Branden_S0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
SEO value in multiple backlinks from same domain and from various sub-domains.
A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu
Intermediate & Advanced SEO | | knielsen1 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220