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How can I tell if Google considers two words to mean the same thing
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 For example, "wives" and "brides" They're often interchangeable, but given context they can still mean fairly different things. Any help would be appreciated! Thanks 
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 Hi, In many circumstances, you can answer these questions by looking at a thesaurus if you are unsure, or any of the keyword tools (SEMRush, Keyword revealer, Adwords Keyword Planner, etc) - but for your example, a wife and a bride while related, are not the same. You couldn't replace one word with another and still have it make sense. e.g "The bride looked beautiful on her wedding day"... "The wife looked beautiful on her wedding day". Context will play a large part in your decisions when choosing keywords. -Andy 
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 Try Googling something with the word "bride" in it, and then something with the word "wives". If you Google something with "bride" and the results give you something with "wives", and the word "wives" is in BOLD, that indicates that Google sees it the same. For example, Google "Los Angeles Divorce Lawyer" and you will see that the word "family" is BOLDED in the meta description. It appears that Google considers "Divorce" and "Family" as the same thing, at least when coupled with "lawyer." With that said, are you Googling "brides" and "wives" with another term, or by themselves? Lastly, try Keyword Planner Tool or SEMRush. Ps. I checked in SEMRush, and the words do not appear to be related. 
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