• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Should brand/company be included in meta title?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Should brand/company be included in meta title?

        Intermediate & Advanced SEO
        3
        3
        2200
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • seoman10
          seoman10 last edited by

          Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms.

          Any thoughts?

          1 Reply Last reply Reply Quote 0
          • Chemometec
            Chemometec last edited by

            Hi,

            There is no right and wrong answer on your question.

            I would definitely recommended to use brand name in meta tittles for brand recognition. If potential visitors start seeing your brand name in search results, than see it somewhere across social networks or PPC ads, there is high possibility for them to remember your brand and eventually click to see what is it all about.

            Ofcourse you should concentrate more on relevant keywords, but if you have enough space i don't see a reason not to include it on the end of a string. If your brand is well known or stand for quality, than including the brand name in meta tittle adds value to your search snippet. But, if it is not well known, you are on a good track for it to become well known 🙂

            f.x  Black leather jackets for woman | Brand Name

            Regards,

            Dusan

            • meaning if you sell pencils and your brand name is XYZ
            1 Reply Last reply Reply Quote 0
            • Tymen
              Tymen last edited by

              Hi Seoman,

              I wouldnt use the brandname too often. I myself have it in the PageTitle so it comes with all subpages automatically. Too also use it in the metatitle is than not needed in my opinion. That works for me.

              Good luck!

              Tymen

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Citimarine

                Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)

                We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!

                Intermediate & Advanced SEO | | Citimarine
                0
              • Wizkids964

                Company Name in Home Page Title? If and Where?

                My guess is you want to do the  {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title?   (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already) But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed it up to like 65 increasing the chance Google will use some other source to list the name of your home page in the search results? Obviously one can experiment, but wondering what the general consensus is - long keyword title, or longer title with company name?  The company name can be included in the meta description and the domain name of the url displayed also gives the indication to the company.  But maybe the algo "respects" long itles that have company name more than ones without as then it looks more like a keyword stuffing title?  So many factors to consider.  Yes - on page SEO isn't just about the title, but for this thread I'm just talking home page title.

                Intermediate & Advanced SEO | | Wizkids964
                1
              • emilydavidson

                Creating Redirect Maps -To include PDFs or Not to include PDFs?

                When creating a redirect map for a site re-build or domain change, it is necessary to include .PDFs or any other non-HTML URLs? Do PDFs even carry "seo juice" over? When switching CMS, does it even matter to include them? Thanks!

                Intermediate & Advanced SEO | | emilydavidson
                0
              • Rahim119

                Competitor Title, can I use the same???

                there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..

                Intermediate & Advanced SEO | | Rahim119
                0
              • Atomicx

                Yoast seo title question

                I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.

                Intermediate & Advanced SEO | | Atomicx
                0
              • 6thirty

                Should you include domain / brand in Meta Title

                Hello, I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together! 1MR Vortex by BPI Sports - $Company_Name OR 1MR Vortex by BPI Sports - Pre Workout Supplement Thanks!

                Intermediate & Advanced SEO | | 6thirty
                0
              • Ouzan

                My own brand name disappeared from google?

                Hi, about 20-30 hours ago my own brand name disappeared from google results (We redirected old domain to new one about a month ago) My website is: www.websiteplanet.com If you search for Website Planet in google you will not find our homepage any longer.
                Not only that the brand name disappeared but we also dropped in rankings and lost about %50 of the organic traffic we had. It's important for me to say that we have never done any sort of blackhat or even greyhat SEO, at all. I could probably come up with many ideas of why it happened but maybe one of you mozzers already experienced this and could enlighten me. Will really appreciate any kind of response/help. Thanks.

                Intermediate & Advanced SEO | | Ouzan
                0
              • James77

                Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

                I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
                /aclk   - No cd value
                /search - No cd value
                /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

                Intermediate & Advanced SEO | | James77
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.